The HeartBike Promotes Healthy Living from Becel
Jamie Danielle Munro — May 16, 2014 — Lifestyle
References: vimeo & creativecriminals
The HeartBike is a fictional cycle shown in this short ad for Becel to promote the company's upcoming Ride for Heart charity ride.
The commercial features a wheelchair at first and a man in his shop, who starts to take the chair apart slowly. After moulding and hammering to adjust the entire shape of the wheelchair, it eventually turns into a bike, which is then road away into the distance. The commercial speaks to the fact that if people do not take care of their health (through activities such as bike riding weekly), then the chances of suffering from a heart-related illness becomes higher. Hopefully this commercial will inspire people to take care of themselves, and get out and exercise more often than they would.
The commercial features a wheelchair at first and a man in his shop, who starts to take the chair apart slowly. After moulding and hammering to adjust the entire shape of the wheelchair, it eventually turns into a bike, which is then road away into the distance. The commercial speaks to the fact that if people do not take care of their health (through activities such as bike riding weekly), then the chances of suffering from a heart-related illness becomes higher. Hopefully this commercial will inspire people to take care of themselves, and get out and exercise more often than they would.
Trend Themes
1. Fictional Cycle Transformation - Opportunity for innovative products that transform from one mode of transportation to another.
2. Promoting Healthy Living Through Ads - Opportunity to create impactful advertisements that inspire healthier lifestyles.
3. Creating Emotional Connections Through Storytelling - Opportunity to use storytelling to connect with audiences and motivate positive behavior change.
Industry Implications
1. Health and Wellness - Opportunity for companies to develop products and services that promote healthy living.
2. Advertising - Opportunity for agencies to create impactful ads that inspire positive behavior change.
3. Mobility and Transportation - Opportunity to develop innovative transportation solutions that cater to the needs of different individuals.
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