Brands leverage cardboard for the basis of eco-friendly playtime
Trend - Cardboard toys and kits provide kids with craft-oriented playtime that is low-tech. Such products help to encourage children’s creativity while appealing to environmentally-conscious parents who can recycle the items once their child has outgrown them.
Insight - Millennials tend to be more environmentally conscious than preceding generations, and as they have or raise their children, they want to do so in a way that's not wasteful and that instills eco-friendly values in their kids. Knowing that their kids will be most affected by the consequences of climate change overtime, Millennials are looking to curb the issue in the small, practical ways they know how.
Insight - Millennials tend to be more environmentally conscious than preceding generations, and as they have or raise their children, they want to do so in a way that's not wasteful and that instills eco-friendly values in their kids. Knowing that their kids will be most affected by the consequences of climate change overtime, Millennials are looking to curb the issue in the small, practical ways they know how.
Workshop Question - Consider how your brand could leverage eco-friendly materials to align with your consumer’s interests.
Trend Themes
1. Eco-friendly Toys - Parents increasingly prefer eco-friendly toys for their kids, creating opportunities for companies to develop affordable and sustainable toys using clean materials and waste reduction techniques.
2. DIY Cardboard Playsets - The DIY cardboard playset trend is taking off as companies recognize the popularity of low-tech toys that encourage creativity and imagination, creating opportunities for customizable and enjoyable learning experiences for kids.
3. Scaled Realism - Scaled realism is an emerging trend that allows kids to tap into their imaginations and increase their understanding of the world around them, creating opportunities for companies to create unique, interactive and educational experiences for children.
Industry Implications
1. Toy Industry - The toy industry should focus on developing low-tech toys using eco-friendly and sustainable materials and techniques that encourage creativity and customizability.
2. Augmented Reality Industry - The augmented reality industry has immense potential for repurposing old and used cardboard packaging, offering unique and immersive experiences for consumers.
3. Apparel Industry - The apparel industry can learn from Petit Pli's innovative take on sustainable packaging design, allowing for an essential reduction in packaging costs while encouraging creative engagement with the environment and sustainability.
4 Featured, 34 Examples:
121,249 Total Clicks
Date Range:
Jan 18 — May 19
Trending:
Average
Consumer Insight Topics:
