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Latest Disney Dream Portraits Casts Jessica Chastain as Merida

— January 11, 2014 — Marketing
The Disney Dream Portraits, which originally kicked off in 2007 with a portrayal of The Little Mermaid by red-headed beauty Julianne Moore, has casted fellow red-head Jessica Chastain as Merida. The perfect choice for the Scottish princess, the American actress does justice to the Disney character's love of adventure, independence and freedom. With a smile on her lips and a bow in her hands, she is captured riding a horse with ease.

Once again shot by famed photographer Annie Leibovitz, she beautifully immortalizes Jessica Chastain as Merida as she did with other actors and actresses in the past including Scarlett Johansson as Cinderella, David Beckham as The Prince and Rachel Weisz as Snow White. An accompanying video shows the process behind the fun photo.
Trend Themes
1. Disney Dream Portraits Campaign - There is an opportunity to further leverage the Disney Dream Portraits Campaign, possibly through interactive and immersive experiences to create stronger brand engagement.
2. Celebrity Endorsements - The Disney Dream Portraits Campaign not only showcases Disney characters but also notable celebrities, highlighting the potential for partnerships that appeal to wider audiences.
3. Photography as a Medium for Storytelling - The Disney Dream Portraits campaign shows how photography can be used as a medium for creative storytelling and can be applied within various industries for effective marketing and branding.
Industry Implications
1. Entertainment/media - By partnering with notable celebrities and photographers in the entertainment and media industries, companies can create innovative campaigns that engage consumers on a deeper level.
2. Fashion/beauty - The Disney Dream Portraits campaign shows the potential for collaborations between celebrities and fashion and beauty brands, leveraging endorsements to reach a wider audience.
3. Tourism/hospitality - Creative collaborations between famous personalities and tourism or hospitality brands can increase engagement and connect with consumers through immersive experiences.
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