Wynk THC & Seltzer Speaks to the "Canna-Curious" Consumer
Laura McQuarrie — December 22, 2021 — Lifestyle
References: drinkwynk & prnewswire
Wynk THC & Seltzer boasts a microdosed 1:1 ratio of THC and CBD and a "low-key, chill vibe" that promises to satisfy those who are curious about experiences with cannabis. The adult beverages can be found in several refreshing fruit flavors, including Juicy Mango, Lime Twist and Black Cherry Fizz, each of which is packaged into a neat 8.4-ounce can.
These zero-calorie seltzers set themselves apart with a formula that's light and refreshing and different from many of the overly sweet options that are currently on the market.
Wynk's microdose of 2.5mg THC and 2.5mg CBD is said to kick in within about 10 to 15 minutes and these canned drinks speak to those who are new to cannabis, as well as those who are looking for unique alternatives to alcohol.
These zero-calorie seltzers set themselves apart with a formula that's light and refreshing and different from many of the overly sweet options that are currently on the market.
Wynk's microdose of 2.5mg THC and 2.5mg CBD is said to kick in within about 10 to 15 minutes and these canned drinks speak to those who are new to cannabis, as well as those who are looking for unique alternatives to alcohol.
Trend Themes
1. Microdose Edibles - The low-dose THC and CBD formula in the seltzers could inspire a trend in microdosed edibles for curious consumers.
2. Zero-calorie Cannabis Beverages - The seltzers' zero-calorie formula could spark a trend in healthy cannabis-infused beverages and disrupt traditional sugary infused drinks.
3. Cannabis for Non-traditional Consumers - Wynk's approachable brand and product could lead to a trend in cannabis products aimed at non-traditional consumers, like those new to cannabis or seeking alternatives to alcohol.
Industry Implications
1. Cannabis Beverages - The success of Wynk THC & Seltzer presents an opportunity for companies within the cannabis beverage industry to develop healthier and more approachable products.
2. Edibles - Wynk's seltzers could inspire innovation in the edible industry, specifically in developing products that are more accessible to a wider range of consumers.
3. Alcohol Alternative - The popularity of Wynk's seltzers among non-traditional cannabis consumers could disrupt the alcohol industry by creating a new alcohol alternative market.
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