Vibations: High + Energy is an All-Natural Cannabis Drink Mix
Laura McQuarrie — April 11, 2022 — Lifestyle
References: globenewswire & thedieline
Vibations: High + Energy is an all-natural, full-spectrum cannabis drink mix that combines cannabis and caffeine to deliver a boost of focus and energy for the mind and body. When combined with water, the contents of a single-serve packet share the benefits of full-spectrum cannabis, guarana-based caffeine for energy, plus vitamins and electrolytes for hydration. The drink mixes can be enjoyed in several different flavors, including Strawberry Lemonade, Peach Tangerine Tea, Iced Tea Lemonade, and Pomegranate Blueberry Acai, the latter of which uses monk fruit and stevia as a sugar-free option.
MariMed Chief Operating Officer Tim Shaw observes, “There is an increasing market segment of active cannabis users who want the calming effect of full-spectrum cannabis along with a shot of energy to help them elevate their game.”
MariMed Chief Operating Officer Tim Shaw observes, “There is an increasing market segment of active cannabis users who want the calming effect of full-spectrum cannabis along with a shot of energy to help them elevate their game.”
Trend Themes
1. Cannabis-caffeine Combination - The combination of cannabis and caffeine to create an energy drink presents an opportunity for disruption in the beverage industry.
2. Full-spectrum Cannabis - The use of full-spectrum cannabis in drink mixes provides an area for innovation and growth in the cannabis industry.
3. Sugar-free Options - The incorporation of sugar-free sweeteners, such as monk fruit and stevia, in cannabis drink mixes corresponds with the growing demand for healthy sugar substitutes.
Industry Implications
1. Beverage - The cannabis-caffeine combination presents a disruptive innovation opportunity in the beverage industry for companies seeking to tap into the growing demand for cannabis-based products.
2. Cannabis - The use of full-spectrum cannabis in drink mixes creates opportunities for innovation and growth in the cannabis industry, particularly for companies looking to expand beyond traditional cannabis products.
3. Health and Wellness - The use of sugar-free sweeteners in cannabis drink mixes aligns with the growing demand for healthy sugar substitutes, and provides an opportunity for disruption in the health and wellness industry.
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