Ufloric is a Non-Alcoholic Enhanced Water with Hops & Hemp
Laura McQuarrie — June 3, 2023 — Lifestyle
References: radcraftbeer & thebrewermagazine
Ufloric is a hopped, hemp-infused non-alcoholic sparkling water that was created in response to consumers wanting more non-alcoholic options and exploring Colorado's cannabis scene. “I see it as a bridge between beer and cannabis,” says Lone Tree Sales & Marketing Director Dennis Stack. “We are enjoying a lot of NA beers and CBD beverages hitting the market right now, and we wanted to add breadth to what’s already available.”
Ufloric is a category-defying beverage that's available in several varieties, including Berry, Citrus and Naked. These no-ABV beverages are free from THC and CBD and they are said to have crisp, clean flavors with an aroma that reminds of freshly cut grass. Thanks to its unique properties, these enhanced water beverages inspire euphoria and a sense of calm.
Ufloric is a category-defying beverage that's available in several varieties, including Berry, Citrus and Naked. These no-ABV beverages are free from THC and CBD and they are said to have crisp, clean flavors with an aroma that reminds of freshly cut grass. Thanks to its unique properties, these enhanced water beverages inspire euphoria and a sense of calm.
Trend Themes
1. Non-alcoholic Enhanced Beverages - Opportunity for product innovation and development of unique flavors and experiences in the growing market of non-alcoholic beverages.
2. Hops and Hemp Infused Products - Exploration of the potential benefits of hops and hemp in a variety of product categories, including food and beauty.
3. Bridge Products - Development of products that bridge the gap between traditional categories, such as beer and cannabis, to offer consumers new experiences and options.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their non-alcoholic offerings with unique and flavorful enhanced water and functional beverage product lines.
2. CBD Industry - Potential for the CBD industry to explore the benefits and synergies of combining hemp and hops in a variety of products, including beverages, food, and skincare.
3. Food Industry - Opportunity for food companies to explore the use of hops and hemp in creating unique flavors and benefits in a variety of products, including snacks, baked goods, and condiments.
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