Hemp-Infused Beverage Brand jeng Partners with Oath Distributing
Niko Pajkovic — January 28, 2022 — Lifestyle
jeng, a CBD-infused ready-to-drink brand, has announced a new partnership with Oath Distributing, a delivery service that operates throughout Michigan and Illinois.
jeng's non-alcoholic cocktails have been formulated to mimic bar staples, including the Moscow Mule, the Paloma, and the Gin and Tonic. The unique beverages swap out alcohol for 11 milligrams of hemp extract, providing consumers with an uplifting and relaxing buzz, minus the booze. This makes jeng a perfect option for non-drinkers or those looking to cut back on their alcohol consumption.
“Oath Distributing is proud to work with producers who are doing something different, innovative, and trailblazing. The team at jeng hits all of those notes,” said Aaron Tyrell, partner, Oath Distributing.
Image Credit: jeng
jeng's non-alcoholic cocktails have been formulated to mimic bar staples, including the Moscow Mule, the Paloma, and the Gin and Tonic. The unique beverages swap out alcohol for 11 milligrams of hemp extract, providing consumers with an uplifting and relaxing buzz, minus the booze. This makes jeng a perfect option for non-drinkers or those looking to cut back on their alcohol consumption.
“Oath Distributing is proud to work with producers who are doing something different, innovative, and trailblazing. The team at jeng hits all of those notes,” said Aaron Tyrell, partner, Oath Distributing.
Image Credit: jeng
Trend Themes
1. Cbd-infused Beverages - The popularity of CBD-infused beverages is leading to a new category of non-alcoholic drinks that can provide an uplifting and relaxing buzz, which presents an opportunity for businesses to expand in a new market.
2. Alcohol Alternatives - The demand for alcohol alternatives is growing as more consumers choose to cut back on their drinking, which presents an opportunity for innovative non-alcoholic beverage brands.
3. Delivery Partnerships - Partnering with delivery services like Oath Distributing can help CBD beverage brands expand their reach and distribution, which presents an opportunity for businesses to strengthen their supply chain.
Industry Implications
1. Beverage Industry - The beverage industry is adapting to the demand for CBD-infused drinks, presenting an opportunity for new entrants to innovate and cater to the changing consumer preferences.
2. Alcohol Industry - The alcohol industry can leverage the trend of alcohol alternatives to create new products and tap into a growing market of consumers who are looking for healthier options.
3. Delivery Industry - The delivery industry can partner with CBD beverage brands to expand their product offerings and strengthen their competitive advantage, presenting an opportunity for innovative delivery services.
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