Desserts for dogs are capturing attention with modern packaging aesthetics
Trend - From whipped cream to ice cream, dog desserts have been conventionally offered as an in-store treat. Now, brands are working with the popularity of these treats to market packaged, high-quality dog desserts to pet owners.
Insight - Many owners adopt the mentality that their furry companion is an inseparable and irreplaceable part of their family. As a result, this demographic is focused on providing the highest quality of care to their pets, creating a strong demand for human-grade services and products—from health and grooming to food. This, in turn, allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
Insight - Many owners adopt the mentality that their furry companion is an inseparable and irreplaceable part of their family. As a result, this demographic is focused on providing the highest quality of care to their pets, creating a strong demand for human-grade services and products—from health and grooming to food. This, in turn, allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
Workshop Question - How can your brand strengthen the relationship of pet and owner in novel ways?
Trend Themes
1. Human-grade Pet Products - The demand for human-grade services and products allows individuals to build stronger relationships with their pets and feel good about their capacity as a caregiver.
2. Luxury Pet Treats - The luxurious dog treats category is expanding as more pet owners adopt pets and commit to providing a safe and loving environment for animals.
3. Healthy and Low-calorie Pet Treats - Pet owners are looking for healthy and low-calorie pet treats that nourish their pets with proteins and without wheat, soy, artificial flavors and colors.
Industry Implications
1. Pet Food and Treat Manufacturing - Food and treat manufacturers can develop human-grade products and luxury treats with premium ingredients to cater to the demand of pet owners who want to provide the highest quality of care to their pets.
2. Veterinary Services - Veterinary Services can expand their business by offering customized and tailored health plans that supplement the pet's diet with healthy and low-calorie pet treats.
3. Digital Platforms - Digital platforms can partner with pet food and treat manufacturers to create online marketplaces that offer customized and curated dog treat boxes for holidays and special occasions.
