Sundays Packages Its Dog Food in Tall Boxes
Laura McQuarrie — November 16, 2020 — Marketing
References: sundaysfordogs & thedieline
Premium dog food brand Sundays is on a mission to share products that deliver all the convenience of dry kibble but with high-quality, nutritious ingredients—and its pet food packaging stands out thanks to a design that makes it look like breakfast cereal boxes. The air-dried dog food mixes meat, seafood and vegetables, all of which are ingredients that are familiar to humans.
The side panels of the pet food packaging share details on the all-natural, vet-created formula that's full of human-grade ingredients. Positioned as a type of dog food that's "healthier than kibble but just as easy," Sunday's clean pet food products specifically target pet parents who see their dogs as important members of the family.
Image Credit: Sundays
The side panels of the pet food packaging share details on the all-natural, vet-created formula that's full of human-grade ingredients. Positioned as a type of dog food that's "healthier than kibble but just as easy," Sunday's clean pet food products specifically target pet parents who see their dogs as important members of the family.
Image Credit: Sundays
Trend Themes
1. Breakfast-inspired Packaging - Creating pet food packaging that resembles breakfast cereal boxes presents an opportunity for disruptive innovation in the pet food industry.
2. High-quality Ingredients - Promoting pet food made with nutritious, human-grade ingredients opens up possibilities for disruptive innovation in the pet food market.
3. Pet Parents' Concern for Health - Addressing the growing demand for healthier pet food options by developing clean and natural formulas offers a disruptive innovation opportunity in the pet industry.
Industry Implications
1. Packaging - Innovating in packaging design to create unique and visually appealing pet food packaging that stands out on shelves can disrupt the packaging industry.
2. Pet Food - Developing pet food products that use high-quality ingredients and mimic human food can disrupt the traditional pet food market.
3. Health and Wellness - Catering to the health-conscious pet parents and their desire for clean and natural pet food formulas provides an opportunity to disrupt the health and wellness industry.
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