Snapchat is Testing Brand Profile Pages with Many Companies
Daniel Johnson — July 20, 2020 — Tech
References: forbusiness.snapchat & mobilemarketer
Snapchat has started to test brand profile pages on the platform. A number of prominent companies have signed on to test brand pages including Target, L'Oréal, Ralph Lauren, Ben & Jerry's, Kylie Cosmetics, Louis Vuitton, Prada, Universal, Tim Horton's and more.
the brand profile pages allow companies to create a 'permanent home' on the platform as well as making it easier and more efficient to engage consumers on the Snapchat platform. Additional brand pages can integrate a native store, which means it can directly sell to users on the platform. Specific products can also be showcased with Snap's multimedia features, like stores, photos, and videos.
Overall the rest may be successful due to the immediate ability to convert sales.
Image Credit: Snapchat
the brand profile pages allow companies to create a 'permanent home' on the platform as well as making it easier and more efficient to engage consumers on the Snapchat platform. Additional brand pages can integrate a native store, which means it can directly sell to users on the platform. Specific products can also be showcased with Snap's multimedia features, like stores, photos, and videos.
Overall the rest may be successful due to the immediate ability to convert sales.
Image Credit: Snapchat
Trend Themes
1. Brand Profile Pages on Social Media - The trend of brand profile pages on social media presents an opportunity for companies to easily engage with consumers and showcase specific products with multimedia features.
2. Native Store Integration - The trend of native store integration on brand profile pages offers a disruptive innovation opportunity for companies to directly sell products to users on social media platforms.
3. Conversion-focused Advertising - The trend of conversion-focused advertising presents an opportunity for companies to capitalize on the immediate ability to convert sales on brand profile pages and increase ROI.
Industry Implications
1. Retail - The retail industry has an opportunity to leverage brand profile pages and native store integration to connect with customers on social media and increase sales.
2. Beauty and Fashion - The beauty and fashion industries can benefit from the trend of brand profile pages and multimedia features to showcase their products and foster a more engaged community.
3. Media and Entertainment - The media and entertainment industry can capitalize on the trend of conversion-focused advertising to generate revenue from brand profile pages and native store integration on social media platforms.
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