Ben & Jerry's 'Un-fudge Our Future' Fights the Climate Crisis
Laura McQuarrie — August 19, 2020 — Eco
References: benandjerry.au & vegnews
As part of a campaign to get Australia's leaders to ban fossil fuels and support sustainability, Ben & Jerry's created a limited-edition Un-fudge Our Future vegan frozen dessert flavor. The product takes the form of a plant-based treat that's loaded with fudge brownies and peanut butter cookie dough.
The launch of this new limited-edition frozen treat was perfectly timed with the release of the Australian government’s October Budget. With this release, the brand is on a mission to bring awareness to peoples' demands for a clean and bright future, free of fossil fuels. With its campaign, Ben & Jerry's shares actionable steps and ways that people can reach out to the parties in charge.
As Ben & Jerry’s describes, "Un-fudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call-to-action you can’t ignore."
Image Credit: Ben & Jerry’s
The launch of this new limited-edition frozen treat was perfectly timed with the release of the Australian government’s October Budget. With this release, the brand is on a mission to bring awareness to peoples' demands for a clean and bright future, free of fossil fuels. With its campaign, Ben & Jerry's shares actionable steps and ways that people can reach out to the parties in charge.
As Ben & Jerry’s describes, "Un-fudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call-to-action you can’t ignore."
Image Credit: Ben & Jerry’s
Trend Themes
1. Plant-based Desserts - Ben & Jerry's Un-fudge Our Future represents the growing trend of plant-based desserts that cater to vegan and eco-conscious consumers.
2. Climate Activism Marketing - Ben & Jerry's campaign demonstrates the trend of businesses using their products to raise awareness and promote action towards solving environmental issues.
3. Collaborative Partnerships - Ben & Jerry's partnership with climate action organizations highlights the trend of businesses collaborating with non-profit organizations to tackle social and environmental challenges together.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunities to develop more plant-based and sustainable dessert options in response to consumer demand.
2. Environmental Activism - The environmental activism industry can leverage partnerships with brands like Ben & Jerry's to raise awareness and drive action towards sustainability goals.
3. Marketing and Advertising - The marketing and advertising industry can learn from Ben & Jerry's climate activism campaign to develop impactful and purpose-driven marketing strategies for brands.
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