Tech brands are developing products to help consumers improve their lung capacity
Trend - Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.
Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Workshop Question - How can your brand contribute to health and wellness in the post-COVID age?
Trend Themes
1. Breathing Training Devices - Tech brands are developing compact and portable smart devices to help individuals train their breathing and enhance lung capacity.
2. Personalized Wellness Devices - IoT devices that analyze health data and provide personalized training on-the-go have great potential to disrupt the healthcare and fitness industries.
3. Integrated Training Games - Gamified training equipment that combines fun and interactive gameplay with exercise can disrupt the traditional gym industry and appeal to a wider range of consumers.
Industry Implications
1. Healthcare - The healthcare industry can benefit from the rise of personalized, smart devices that help individuals train their breathing and monitor lung function.
2. Fitness - The fitness industry can adapt to the trend of gamified training equipment that combines fun, interactive gameplay with exercise, and move beyond the traditional gym experience.
3. Sports - The sports industry can leverage the integration of smart devices that track and enhance athletic performance through optimized breathing and lung training.
