Clif Pet Snacks will Come in Three Varieties in 2022
Michael Hemsworth — December 13, 2021 — Marketing
References: clifbar & drugstorenews
The Clif Pet snacks are an upcoming product line from the brand's in-house ventures group, Trailblazers Incubator, as a lineup of products for pet owners to give their furry friends. The pet treats feature a plant-based recipe that will come in three varieties when it is formally launched in early 2022 to accommodate the growing demand for meat-free dog products. The flavors will include Pumpkin & Apple, Sweet Potato & Blueberry and Butternut Squash & Cranberry.
Chief Innovation Officer at Cli Bar Rizal Hamdallah commented on the new Clif Pet snacks saying, "Just as Clif Bar was founded on disrupting the energy bar category nearly 30 years ago, the Trailblazers Incubator is built to consistently deliver our bold innovation agenda and accelerate our growth plan. In addition to a rapid, data-driven product development and go-to-market strategy, what makes our approach different is extending the loyalty of the Clif brand. By introducing Clif Pet, we will bring energy to the whole family.”
Chief Innovation Officer at Cli Bar Rizal Hamdallah commented on the new Clif Pet snacks saying, "Just as Clif Bar was founded on disrupting the energy bar category nearly 30 years ago, the Trailblazers Incubator is built to consistently deliver our bold innovation agenda and accelerate our growth plan. In addition to a rapid, data-driven product development and go-to-market strategy, what makes our approach different is extending the loyalty of the Clif brand. By introducing Clif Pet, we will bring energy to the whole family.”
Trend Themes
1. Plant-based Pet Products - The demand for meat-free dog products is growing, creating an opportunity for pet food companies to develop plant-based treats and meals.
2. Specialty Pet Foods - Pet food companies can differentiate their products by offering specialty options, such as treats made with unique ingredients like butternut squash and cranberry.
3. Brand Extension Into Pet Industry - Established food and beverage companies can extend their brands into the pet industry by introducing product lines for pet owners, creating a new revenue stream.
Industry Implications
1. Pet Food Industry - The pet food industry can innovate by creating more plant-based and specialty products to meet the changing demands of pet owners.
2. Food and Beverage Industry - Established food and beverage companies can enter the pet industry by introducing pet food product lines and leveraging their existing brand recognition.
3. Retail Industry - Pet food retailers can stay competitive by offering a wider variety of plant-based and specialty pet products to meet customer demand.
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