Stone Island and Browns Work Together on the 3C-PU Desert Camo Print
References: brownsfashion & hypebeast
Stone Island works in collaboration with luxury retailer Browns on a new collection is tech apparel that is adorned in an exclusive camouflage detail entitled the '3C-PU Desert Camo.' The collection features six items in total and all of the items feature the print -- it is showcased across the selection of outerwear, trousers, as well as sweaters. The standout item in the range is the jacket as it is constructed from a durable cotton rep blend that is then mixed together with Cordura ultra twisted yarn.
The pattern features 3 tonal pigments that are carefully printed on before it is complete with a black raise to finish and a shiny polyutherane print. Lee Goldup, menswear buyer at Browns states, Stone Island is a brand ingrained in British youth and street culture. Initially adopted on the terraces in the ’80s, Stoney has grown to be one of the most important in streetwear. Renowned for boundary-pushing technology and innovative fabrics, the brand is constantly evolving and used as a testbed in garment technology.”
Image Credit: Browns
The pattern features 3 tonal pigments that are carefully printed on before it is complete with a black raise to finish and a shiny polyutherane print. Lee Goldup, menswear buyer at Browns states, Stone Island is a brand ingrained in British youth and street culture. Initially adopted on the terraces in the ’80s, Stoney has grown to be one of the most important in streetwear. Renowned for boundary-pushing technology and innovative fabrics, the brand is constantly evolving and used as a testbed in garment technology.”
Image Credit: Browns
Trend Themes
1. Camo-patterned Tech Apparel - The trend of combining high-quality technology with camouflage prints in apparel designs, appealing to a young market seeking both function and fashion in their clothing.
2. Collaborative Collections - The trend of luxury retailers partnering with popular brands to offer exclusive collections, creating fresh interest in the market and expanding brand recognition to a broader audience.
3. Innovative Textiles - The trend of pushing the boundaries of fabric and material innovation, introducing new textures and functions to the market.
Industry Implications
1. Fashion Retail - Using unique fabrics and patterns chosen to appeal to consumers with an interest in both technology and fashion, this collection sets trends in the retail market, appealing to a young demographic.
2. Outdoor Apparel - The combination of fashionable and functional outdoor apparel suits a growing trend towards versatile, long-lasting clothing with the latest technology embedded in the design.
3. Textile Manufacturing - The utilization of innovative materials and fabrics presents an opportunity for textile manufacturers to meet new or emerging markets' demands for technological advancements embedded in their clothing.
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