R Tea Shares the Taste of Whole-Leaf Tea That's Been Steeped Over a Fire
Laura McQuarrie — December 7, 2021 — Lifestyle
References: drinkgenki & bevindustry
Genki Forest's R Tea is a ready-to-drink Roasted Oolong tea that's full of antioxidants and flavor. Thanks to the fact that the beverage is made with whole-leaf mountain oolong that is roasted over a charcoal fire, the product is said to have a "mellow aroma with deep, toasty notes."
The antioxidant-rich oolong tea is free from sweeteners and doesn't come from a powder, so it delivers an exceptional experience in taste and texture. This real tea sets itself apart from other sugary tea beverages with a clean, complex flavor profile and a certain sophistication.
Genki Forest's R Tea in Roasted Oolong is the newest addition to this lineup and it joins other flavorful varieties like Peach Oolong and Strawberry Jasmine Oolong.
The antioxidant-rich oolong tea is free from sweeteners and doesn't come from a powder, so it delivers an exceptional experience in taste and texture. This real tea sets itself apart from other sugary tea beverages with a clean, complex flavor profile and a certain sophistication.
Genki Forest's R Tea in Roasted Oolong is the newest addition to this lineup and it joins other flavorful varieties like Peach Oolong and Strawberry Jasmine Oolong.
Trend Themes
1. Whole-leaf Tea - Incorporating whole-leaf tea in ready-to-drink beverages can provide a unique, high-quality taste experience and differentiate products in the crowded beverage market.
2. Roasting Techniques - Using unconventional roasting techniques like charcoal roasting can infuse flavors and aroma that aren't typically found in traditional tea preparations, creating a unique selling proposition for beverage companies.
3. Antioxidant Fortification - Consumers increasingly favor foods and beverages that offer antioxidant benefits. Companies can capitalize on this trend by incorporating natural sources of antioxidants like oolong tea in their products.
Industry Implications
1. Ready-to-drink Beverages - Incorporating premium ingredients and unique taste experiences can differentiate ready-to-drink beverage products in the competitive market, with opportunities for brand loyalty and premium pricing.
2. Natural Antioxidant Products - Consumer demand for natural, antioxidant-rich products is growing, providing opportunities for development of innovative food and beverage products that meet this demand.
3. Specialty Tea and Coffee - Companies in the specialty tea and coffee industry can differentiate themselves by incorporating unique flavor profiles and preparation methods for beverages that cater to consumers willing to pay a premium for high-quality experiences.
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