Louis Vuitton & League of Legends Launched a Video Game Clothing Capsule
Laura McQuarrie — December 12, 2019 — Luxury
References: ca.louisvuitton & standard
Louis Vuitton teamed up with Riot Games' League of Legends to create Prestige skins for in-game use and outside of the game, the French fashion house released a wearable capsule video game clothing collection. Riot Games is calling this the partnership the "first-ever collaboration between a global eSport and a luxury fashion house."
In the Louis Vuitton x League of Legends capsule collection, fans will find t-shirts, hoodies and jackets, as well as accessories like keyrings and bag charms. In this way, the collection offers something for everyone, as prices range from around $10 to over $5,600.
The fashion industry is taking note of the rise of eSports by introducing unique new products and campaigns specifically aimed at gamers.
Image Credit: Louis Vuitton x League of Legends
In the Louis Vuitton x League of Legends capsule collection, fans will find t-shirts, hoodies and jackets, as well as accessories like keyrings and bag charms. In this way, the collection offers something for everyone, as prices range from around $10 to over $5,600.
The fashion industry is taking note of the rise of eSports by introducing unique new products and campaigns specifically aimed at gamers.
Image Credit: Louis Vuitton x League of Legends
Trend Themes
1. Luxury Esports Apparel - Opportunity to create high-end, fashion-forward clothing and accessories for the expanding eSports market.
2. Gamification of Fashion - Opportunity to incorporate gaming elements into fashion design and marketing strategies.
3. Cross-industry Collaborations - Opportunity for luxury fashion brands and gaming companies to collaborate on innovative products and marketing campaigns.
Industry Implications
1. Fashion - Opportunity for fashion brands to tap into the growing eSports market with stylish apparel and accessories.
2. Gaming - Opportunity for gaming companies to expand their offerings and reach new audiences through partnerships with luxury fashion brands.
3. Marketing - Opportunity for marketers to explore creative and immersive ways to engage with the eSports community and fashion enthusiasts.
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