STORY mfg. and Reebok Join on Two New Sneaker Models
STORY mfg. and Reebok work in collaboration on a set of sneakers for the season. The main inspiration behind the line up celebrates the beauty of the outdoors. The silhouettes that make up the pack include the Club C sneaker and the Beatnik sneaker.
Both shoes are crafted entirely with vegan materials -- the uppers are made from an undyed woven linen blend. On the lateral side of the shoes boasts a bright blue peace sign that is informed by embroidery. The Beatnik is designed with inspiration nodding to camping sandals. This includes the components of a removable back strap and a back upper strap so that it can be transformed in a mule shoe.
Image Credit: STORY mfg.
Both shoes are crafted entirely with vegan materials -- the uppers are made from an undyed woven linen blend. On the lateral side of the shoes boasts a bright blue peace sign that is informed by embroidery. The Beatnik is designed with inspiration nodding to camping sandals. This includes the components of a removable back strap and a back upper strap so that it can be transformed in a mule shoe.
Image Credit: STORY mfg.
Trend Themes
1. Outdoor-inspired Sneaker Models - The trend of creating sneakers inspired by aspects of the outdoors can be leveraged by brands to tap into consumers’ preference for eco-friendly and sustainable products.
2. Vegan Sneakers - The trend of producing vegan sneakers presents an opportunity for brands to cater to consumers who prioritize ethical and cruelty-free fashion choices.
3. Convertible Sneakers - The trend of designing sneakers that can be transformed into different styles through removable or adjustable components provides an opportunity for brands to offer versatile footwear to consumers.
Industry Implications
1. Footwear - Footwear companies can adopt the trend of creating eco-friendly or vegan sneakers to appeal to environmentally conscious consumers.
2. Fashion - Fashion companies can benefit from the trend of producing trendy and versatile sneakers that allow consumers to transform their footwear for different occasions and seasons.
3. Outdoor Gear - Companies that specialize in outdoor gear can leverage the trend of creating sneakers inspired by camping and nature to appeal to consumers who enjoy the outdoors and outdoor activities.
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