Hipcamp & REI are Offering Immersive Rewards to Camping Enthusiasts
Rahul Kalvapalle — June 17, 2022 — Marketing
References: campaigns.hipcamp & businesswire
Hipcamp, a company that offers access to camping and other outdoor experiences via a mobile app and website, has teamed up with none other than retail and outdoor gear company REI to offer summer sweepstakes that aim to reward camping enthusiasts with immersive and highly enjoyable outdoor experiences.
Winners of the #SaveASpot summer sweepstakes will enjoy an overnight stay at a Hipcamp site that is completely decked out with an array of REI gear. The campsite will include products such as cookware from Coleman, a sleep system comprising the ENO DoubleNest hammock and SnowPeak tarp, an REI Co-op Wonderland tent and Levitate sleeping platform, not to mention a SOLO bonfire pit, a Matador towel and a GoPro camera to capture the entire experience.
By offering these unique summer sweepstakes, Hipcamp and REI have come up with an innovative way to introduce camping enthusiasts to both companies' offerings. "Hipcamp has enabled a better solution to book incredible campsites across the nation," said Rachael Minucciani, REI strategic brand partnerships. "We're excited to spread the joy of camping by surprising a few campers with some of the best gear available to help make their adventure comfortable and enjoyable."
Image Credit: Hipcamp / REI
Winners of the #SaveASpot summer sweepstakes will enjoy an overnight stay at a Hipcamp site that is completely decked out with an array of REI gear. The campsite will include products such as cookware from Coleman, a sleep system comprising the ENO DoubleNest hammock and SnowPeak tarp, an REI Co-op Wonderland tent and Levitate sleeping platform, not to mention a SOLO bonfire pit, a Matador towel and a GoPro camera to capture the entire experience.
By offering these unique summer sweepstakes, Hipcamp and REI have come up with an innovative way to introduce camping enthusiasts to both companies' offerings. "Hipcamp has enabled a better solution to book incredible campsites across the nation," said Rachael Minucciani, REI strategic brand partnerships. "We're excited to spread the joy of camping by surprising a few campers with some of the best gear available to help make their adventure comfortable and enjoyable."
Image Credit: Hipcamp / REI
Trend Themes
1. Experiential Sweepstakes - Companies can offer immersive and highly enjoyable experiences as prizes to attract customers and introduce them to their products.
2. Collaborative Marketing - Companies can team up with other businesses to reach a wider audience and offer more comprehensive packages to customers.
3. Outdoor Experiences - Camping and other outdoor activities are increasingly popular among consumers and businesses can capitalize on this trend by offering outdoor experiences and related products.
Industry Implications
1. Retail - Retailers can partner with outdoor experience companies to offer comprehensive packages that entice customers and create new revenue streams.
2. Outdoor Gear - Outdoor gear companies can collaborate with outdoor experience providers to showcase their products and offer unique and memorable customer experiences.
3. Travel and Tourism - Travel and tourism companies can incorporate outdoor experiences into their packages to attract customers and differentiate themselves from competitors.
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