Concealing fashions and themes give consumers a playful disguise
Implications - In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite.
Trend Themes
1. Camouflage Couture - Fashion media is creating editorials centered around concealment and camouflage, appealing to consumers' desire to stand out from the crowd in a unique way.
2. Blended Imagery - The use of kaleidoscopic double exposures and mirrored reflections in ads and editorials is adding an element of mystery and intrigue, creating visually captivating content for brands and designers.
3. Extreme Floral Patterns - Bold and bright floral patterns are being incorporated into fashion designs, adding a burst of color and femininity to garments and appealing to consumers looking for timeless pieces that tell a story.
Industry Implications
1. Fashion & Apparel - Fashion designers and brands can incorporate trends like camouflage couture, blended imagery, and extreme floral patterns to create unique and visually captivating collections that appeal to consumers.
2. Photography & Media - Photographers and media outlets can experiment with blended imagery to create visually captivating editorials and advertising campaigns.
3. Home Decor & Design - Home decor designers can take inspiration from blended imagery and extreme floral patterns, creating eye-catching wallpaper designs and fabrics that add a burst of color and character to a space.
8 Featured, 64 Examples:
1,396,853 Total Clicks
Date Range:
Jan 12 — Jun 12
Trending:
Warm
Consumer Insight Topics:
