The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery
Jana Pijak — February 2, 2012 — Fashion
References: mag.weareselecters & thefashionisto
The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta Capriotti.
Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.
Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries.
Image Credit: Marta Capriotti
Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.
Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries.
Image Credit: Marta Capriotti
Trend Themes
1. Blended Imagery in Lookbooks - The use of blended imagery in fashion lookbooks to create dream-like sequences and test customers' perceptions, leading to opportunities for creative campaigns.
2. Innovative Styling Techniques in Fashion Photography - Experimenting with innovative styling techniques such as mirrored reflections and silhouetted cut-outs to push fashion boundaries and attract customers seeking bold and edgy styles.
3. Youth-infused Fashion Styles - Designing fashion-forward and carefree youth-infused styles featuring intriguing shapes and modernized silhouettes that cater to a younger demographic seeking to be different and stand out.
Industry Implications
1. Fashion Retail - The use of blended imagery and innovative styling techniques in fashion photography can be adopted by retailers to create unique and striking campaigns that attract younger customers.
2. Photography and Imaging - Developing expertise in blended imagery and innovative styling techniques in photography can offer opportunities for photographers and imaging professionals to collaborate with fashion brands and expand their creative portfolio.
3. Digital Marketing - The adoption of innovative and disruptive marketing campaigns that utilize blended imagery and youth-infused fashion styles in partnership with fashion brands can help digital marketing agencies to stand out in a competitive market and attract younger clients.
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