The Herschel Supply Co. SS12 Lookbook is Carefree and Nostalgic
Meghan Young — February 20, 2012 — Fashion
References: herschelsupply & hypebeast
Hitting the open road in a classic car with one’s significant other can only be made better by an arsenal of good-looking bags, which the Herschel Supply Co. SS12 lookbook shows beautifully. A carefree, nostalgic catalog, the warm afternoon light and refreshing spring air is made almost tangible to the reader.
The Herschel Supply Co. SS12 lookbook embraces the brand’s overall laid-back identity through romantically casual lifestyle shots. The chromatic canvas and nylon cordura-constructed packs with their tan leather details, gold zipper hardware and understated Herschel patchwork do have a sweet sophistication that is appropriate for youthful individuals.
Both old and new backpacks and bags are showcased throughout the Herschel Supply Co. SS12 lookbook.
The Herschel Supply Co. SS12 lookbook embraces the brand’s overall laid-back identity through romantically casual lifestyle shots. The chromatic canvas and nylon cordura-constructed packs with their tan leather details, gold zipper hardware and understated Herschel patchwork do have a sweet sophistication that is appropriate for youthful individuals.
Both old and new backpacks and bags are showcased throughout the Herschel Supply Co. SS12 lookbook.
Trend Themes
1. Backpacking Fashion - The trend of fashionable backpacks being used for travel has increased, creating an opportunity for backpack and fashion industries to collaborate and create innovative designs.
2. Travel Photography - The trend of wanderlust and sharing travel experiences on social media has risen; this creates an opportunity for the photography and travel industries to collaborate and create innovative experiences.
3. Nostalgic Marketing - The trend of nostalgic marketing has been successful; this creates an opportunity for companies to tap into consumers' emotions and create innovative campaigns that evoke a sense of nostalgia.
Industry Implications
1. Fashion - The fashion industry can collaborate with backpack companies to create designs that are both stylish and functional for travelers.
2. Photography - The travel and photography industries can collaborate to create unique travel experiences that focus on capturing and sharing memories.
3. Marketing - Companies can use nostalgic marketing to create emotional connections with customers and differentiate themselves from competitors.
3.8
Score
Popularity
Activity
Freshness
