The Woolrich Woolen Mills Fall/Winter Lookbook is Drizzle-Friendly
Jana Pijak — January 26, 2012 — Fashion
References: woolrichwoolenmillsproduction & thefashionisto
The Woolrich Woolen Mills Fall/Winter 2012 collection serves up a multitude of rain-friendly styles that are both rugged and wearable. This versatile collection takes a contemporary spin on timeless menswear staples like rain coats, capes, tailored coats and light-weight knits. Model Davind Hlinka stars in this elegant advertorial, sporting sophisticated durable styles.
Designer Mark McNairy takes inspiration from the classic film The Good, The Bad and the Ugly, introducing a multitude of caped looks and bold knits. Moreover, McNairy takes cues from American Civil War style and creates an overall masculine and weather-friendly aesthetic. This bold utilitarian collection fuses classic clothes with modern cuts, successfully combining bold prints along with rich textures.
From timeless favorites to memorable accents, the Woolrich Woolen Mills Fall/Winter 2012 collection is versatile and ready for the outdoors.
Image Credit: Woolrich Woolen Mills
Designer Mark McNairy takes inspiration from the classic film The Good, The Bad and the Ugly, introducing a multitude of caped looks and bold knits. Moreover, McNairy takes cues from American Civil War style and creates an overall masculine and weather-friendly aesthetic. This bold utilitarian collection fuses classic clothes with modern cuts, successfully combining bold prints along with rich textures.
From timeless favorites to memorable accents, the Woolrich Woolen Mills Fall/Winter 2012 collection is versatile and ready for the outdoors.
Image Credit: Woolrich Woolen Mills
Trend Themes
1. Rugged Rainwear - Opportunity to disrupt the rainwear market with contemporary styles of rain coats, capes, tailored coats and light-weight knits.
2. Bold Capes and Knits - Opportunity to introduce innovative designs inspired by American Civil War style into the fashion industry.
3. Weather-friendly Aesthetics - Opportunity to create collections that fuse classic clothes with modern cuts and bold prints along with rich textures for durable and stylish apparel.
Industry Implications
1. Fashion - The Woolrich Woolen Mills Fall/Winter 2012 collection introduces new rain-friendly styles with bold capes and knits, creating opportunities for fashion brands.
2. Apparel - The rugged rainwear trend creates an opportunity for apparel companies to introduce durable and weather-friendly apparel.
3. Outdoor Gear - The weather-friendly and outdoor-ready aesthetics presents an opportunity for outdoor gear companies to tap into the stylish rainwear market.
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