Designer exhibits turn couture into an experience
Implications - Although the catwalk offers an exciting and engaging experience for fashion consumers, it's such a brief affair that the magic associated with a great runway show is often quickly forgotten. For designers who want to really stick in the consumer mindset, however, an option is to take a cue from historic fashion exhibits and design shows and create a limited-time exhibit of their own. This way, the designer's best works can be showcased in a way that captivates and immerses the consumer in an unparalleled fashion experience.
Trend Themes
1. Fashion Exhibits - Limited-time fashion exhibits that captivate and immerse the consumer in unparalleled fashion experiences.
2. Collaboration Exhibits - Exhibits that mix designs of prominent designers to create complementary looks featuring fashion powerhouses.
3. Salon-style Showings - Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples in an artistic attempt to revive their beauty.
Industry Implications
1. Museums - Fashion houses can collaborate with museums to display their unique history and art in the form of exhibits that showcase the progress the house has made over the years.
2. High Fashion Designers - The use of historic style and iconic fashion staples can be leveraged to create a renewed interest in the fashion industry among a new generation of design enthusiasts.
3. Luxury Merchandise Retailers - Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples can increase consumer interest and rekindle brand fascination with buyers.
