Philanthropic housing provides comfortable living to less fortunate
Implications - One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and consumers, are getting behind.
Trend Themes
1. Social Business Ventures - Philanthropic real estate and other socially-minded business ventures are on the rise as many businesses seek to offer or support low-cost housing initiatives.
2. Donating Commissions - Real estate brokers and agents who donate a portion of their commissions to charity, allow customers to choose which charity they'd like to support.
3. Sustainable and Accessible Housing - In response to the high cost of homes, some companies are developing sustainable, eco-friendly and affordable housing options for the rural poor, aimed at setting high-quality standards for homes globally.
Industry Implications
1. Real Estate - Real estate agencies are incorporating social business endeavors to offer affordable housing options and to donate portions of their commission to charity.
2. Nonprofit - Nonprofits and social enterprises are partnering with realtors and real estate businesses to negotiate short-term use of vacant commercial and residential properties.
3. Community Development - Companies are striving to develop more sustainable and accessible housing options to address the challenges faced by low-income families and the rural poor.
7 Featured, 46 Examples:
317,067 Total Clicks
Date Range:
Dec 11 — Jun 12
Trending:
Mild
Consumer Insight Topics:
