The Luv AJ SS 2012 Lookbook Features Cool Casuals
Jana Pijak — February 18, 2012 — Marketing
References: luvaj & studdedhearts.blogspot
The Luv AJ SS 2012 editorial features cool casuals that take you back to school. Captured by the lens of photographer Claire Thomas, model Wylie Hays stars in this chic catalog.
Outfitted by stylist Ashley Lewis, the model wears a myriad of comfy sweaters, graphic tees and impeccably layered looks. From grunge-inspired logos and cutout accents to edgy statement accessories, this youth-infused lookbook is the epitome of street chic.
Wylie shines in easy-to-wear selects and bright pink roots by hair stylist Erica Davidson. The model’s bold hair serves as a complementing accessory to edgy wardrobe styling, while a custom-designed skateboard acts as the perfect photo shoot prop.
The Luv AJ SS 2012 advertorial spread shines a light on comfort, showcasing dynamic styles paired with edgy accessories.
Outfitted by stylist Ashley Lewis, the model wears a myriad of comfy sweaters, graphic tees and impeccably layered looks. From grunge-inspired logos and cutout accents to edgy statement accessories, this youth-infused lookbook is the epitome of street chic.
Wylie shines in easy-to-wear selects and bright pink roots by hair stylist Erica Davidson. The model’s bold hair serves as a complementing accessory to edgy wardrobe styling, while a custom-designed skateboard acts as the perfect photo shoot prop.
The Luv AJ SS 2012 advertorial spread shines a light on comfort, showcasing dynamic styles paired with edgy accessories.
Trend Themes
1. Youth-infused Styling - Fashion industry can capitalize on the trend of pairing comfortable, easy-to-wear clothing with edgy statement accessories that convey a youthful and streetwise aesthetic.
2. Custom-designed Props - Industries that create products for photography and film can cater to the demand for personalized and thematic props, such as custom-designed skateboards, that elevate visual storytelling.
3. Bold Hair Color as a Fashion Statement - The beauty industry can embrace the trend of bright and unconventional hair colors that can serve as a complementary accessory to edgy wardrobe styling.
Industry Implications
1. Fashion - The fashion industry can draw inspiration from the trend of cool casuals that prioritize comfort and youth-infused styling paired with statement accessories and capitalize on the ongoing demand for edgy yet wearable fashion.
2. Photography and Film - Industries that create products for photography and film can cater to the demand for personalized and thematic props, such as custom-designed skateboards, that lift the appeal of photo shoot concepts and strengthen visual storytelling.
3. Beauty - The beauty industry can incorporate the trend of bold and unconventional hair colors that complement edgier wardrobe styling to their repertoire and capitalize on consumers looking for fashion-forward and expressive hair looks.
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