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Stylish Excess

Returning to exaggerated aristocratic and courtly fashions and themes

Implications - Consumers love to live in excess, and there's no icon more symbolic of this than the 18th century Queen of France Marie Antoinette. Designers are turning to this historical and cultural figure for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair. Sky-high hair, over-the-top makeup, big and embellished gowns and extravagant jewelry lay the groundwork for this fashion directive, which gives indulgent fashionistas license to dress up and exaggerate their own looks.
Trend Themes
1. Exaggerated Aristocratic and Courtly Fashions - Designers are turning to historical and cultural figures for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair.
2. Vintage-inspired Fashion - Highly glamorous, visually striking series that fuses art, architecture and high fashion to pay homage to classical art and fashion
3. Alternative Endings to Classic Stories - Brands are creating modern takes on classic literature that provide satisfying alternatives for contemporary audiences.
Industry Implications
1. Fashion - Exaggerated, vintage-inspired and alternative fashion looks and collections inspired by classic literature
2. Artificial Intelligence - Models who have passed away, such as James Dean, or literary characters such as Romeo and Juliet, are employed as spokespeople in AI-generated ads, paving the way for newer technology in the fashion industry
3. Advertising and Marketing - Brands are utilizing reimagined, famous literary characters that provide them with an instantly recognizable brand of entertainment
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
1,977,176 Total Clicks
Date Range:
Mar 12 — Jun 12
Trending:
Hot

Featured Examples

Modern Monarchy Editorials
Modern Monarchy Editorials
The Visioni Amica Magazine Shoot has a Vintage Aesthetic
The 'Visioni' Amica Magazine editorial features an aged architecture that serves as the perfect backdrop for a slew of vintage-inspired styles. Highly glamorous, this stunning portrait series dares to… MORE
Aristocratic Collar Editorials
Aristocratic Collar Editorials
The Michelle Lowe-Holder SS 2012 Lookbook is Pink-Hued
The Michelle Lowe-Holder SS 2012 lookbook has exaggerated regal appeal. The ‘Victorian Flowers and Cram Crocodiles’ series features hugely ruffled neck pieces, bracelets and a beaded necklace. A... MORE
Victorian Era Editorials
Victorian Era Editorials
The How to Spend It June 2012 Kliveckaite Photoshoot is High Society
The How To Spend It June 2012 ‘Playful By The Rules’ editorial showcases Lithuanian model Aiste-Regina Kliveckaite amid binoculars and a ballet beam. And if this wasn’t bizarre... MORE
Modern Marie Antoinette Photoshoots
Modern Marie Antoinette Photoshoots
'The Emodied Thought' AnOther Magazine Editorial is Historic
‘The Emobided Thought’ photoshoot for the UK-based AnOther Magazine publication does an excellent job of conjuring up the prototypical images of Marie Antoinette. The Queen of France is... MORE
Modern Shakespearean Lookbooks
Modern Shakespearean Lookbooks
The Wildfox Fall 2012 Catalog is Inspired by 'Romeo and Juliet'
The Wildfox Fall 2012 lookbook explores an alternate ending to the tragic story of Shakespeare’s ‘Romeo and Juliet.’ Instead of dying in each other’s arms, they live. A... MORE
Reimagined Renaissance Photoshoots
Reimagined Renaissance Photoshoots
The 'CEXN Accessories' Series is Dark and Graceful
The ‘CEXN Accessories’ series shows that elegance and edginess need not be mutually exclusive. Shot by photographer Sandra Schmidbaur, the series focuses on model Dana-Chantal Strangmann... MORE
Bare Baroque-Inspired Shoots
Bare Baroque-Inspired Shoots
The Annie McGinty by Jeff Tse Shots are Classically Provocative
Marie Antoinette might not be everyone’s favorite Queen of France, but her look certainly does make for a breathtaking photoshoot, as shown in this story of Annie McGinty by Jeff Tse. With Baroque-inspired… MORE

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