The Vogue Germany Kolfinna Kristofersdottir Editorial is Distorted
Jennifer Gosnell — June 2, 2012 — Fashion
References: fashiondub & fashion-mags
The Vogue Germany Kolfinna Kristofersdottir takes on a peculiar, rippled look. The distorted photography captures model Kolfinna Kristofersdottir in a range of twisted looks of bold colors, metallic textures and glimmering shimmers.
The stretched and rippled quality of the photos adds a careless, badass vibe to the fashion photography for the May 2012 edition of Vogue Germany. Blurring the photos actually added a carefree feeling that lends the editorial an extra high-fashion appeal. The bizarreness of the shoot and the contortions of the model and disfigurations of the clothing are a fantastic way to add intrigue into a shoot against a plain black backdrop.
Doubling the model in some of the photos, it becomes unclear where one ends and the other begins, which adds some mystery to the fashion and the photoshoot as a whole.
The stretched and rippled quality of the photos adds a careless, badass vibe to the fashion photography for the May 2012 edition of Vogue Germany. Blurring the photos actually added a carefree feeling that lends the editorial an extra high-fashion appeal. The bizarreness of the shoot and the contortions of the model and disfigurations of the clothing are a fantastic way to add intrigue into a shoot against a plain black backdrop.
Doubling the model in some of the photos, it becomes unclear where one ends and the other begins, which adds some mystery to the fashion and the photoshoot as a whole.
Trend Themes
1. Distorted Fashion Photography - The trend towards creating unique and unusual fashion photography through distortion and alteration of images presents disruptive innovation opportunities for photographers, designers, and marketers alike.
2. Bold and Metallic Textures - The trend towards incorporating bold colors, metallic textures, and glimmering shimmers into fashion design presents opportunities for material and technology innovation within the fashion industry.
3. Carefree High-fashion Appeal - The trend towards creating high-end fashion photography that elevates the carefree and worn aesthetic presents opportunities for designers and marketers to appeal to a broader, non-traditional demographic.
Industry Implications
1. Fashion Photography - The disruptive innovation opportunities in fashion photography present themselves mainly in the form of new technology and materials, as well as pushing the boundaries of traditional fashion photography to create unique and thought-provoking images.
2. Fashion Design - The trend towards incorporating bold and metallic textures and colors into fashion design presents disruptive innovation opportunities for the fashion industry, from developing new materials to incorporating smarter technologies into garments.
3. Marketing and Branding - The trend towards creating high-end fashion photography that has a carefree and worn aesthetic presents disruptive innovation opportunities for marketers and brands to tap into non-traditional demographics and to produce more unique and relatable content.
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