The Heikki Salonen Fall/Winter Lookbook is Edgy and Urban
Jana Pijak — February 8, 2012 — Fashion
References: fashion.alltopics & thefashionisto
The Heikki Salonen Fall/Winter 2012 collection features edgy and urban menswear looks. Infused with youth and fashion flair, these forward-thinking styles are all about a casual elegance.
From sophisticated suiting with a twist to lightweight knits, this effortlessly cool lookbook showcases a collection that exudes a casual comfort while staying elegant. From relaxed draping to impeccably tailored styles, this rebellious collection fuses a neutral palate with a contemporary take on a classic camouflage print.
Serving as a bold accent, this vibrant print is eclectic and dapper, making a fearless visual statement. From punk-inspired styles to streetwear inspirations, the Heikki Salonen Fall/Winter 2012 collection dares to make a fresh statement, standing out among the crowd. Exhibiting flair, attitude and character, this bold lookbook is style and street savvy.
Image Credit: Heikki Salonen
From sophisticated suiting with a twist to lightweight knits, this effortlessly cool lookbook showcases a collection that exudes a casual comfort while staying elegant. From relaxed draping to impeccably tailored styles, this rebellious collection fuses a neutral palate with a contemporary take on a classic camouflage print.
Serving as a bold accent, this vibrant print is eclectic and dapper, making a fearless visual statement. From punk-inspired styles to streetwear inspirations, the Heikki Salonen Fall/Winter 2012 collection dares to make a fresh statement, standing out among the crowd. Exhibiting flair, attitude and character, this bold lookbook is style and street savvy.
Image Credit: Heikki Salonen
Trend Themes
1. Urban Menswear - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for urban menswear, catering to the growing demand for ethical fashion.
2. Casual Elegance - Disruptive innovation opportunity: Create 3D-printed customizable clothing that combines the comfort of casual wear with the sophistication of elegant fashion.
3. Contemporary Camouflage - Disruptive innovation opportunity: Incorporate augmented reality technology into camouflage patterns to create interactive and dynamic designs that reflect the wearer's environment.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate blockchain technology into supply chain management for the fashion industry to improve transparency and traceability.
2. Textile - Disruptive innovation opportunity: Develop smart textiles that can change colors and patterns based on the wearer's preferences or environmental conditions.
3. Tech - Disruptive innovation opportunity: Develop wearable technology that seamlessly integrates with urban menswear, enhancing functionality and style.
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