Plaits become the go-to hairstyle in beauty and fashion
Implications - French braids, Dutch braids, waterfall braids, fishtail braids and more -- the plait is in fashion and it's all-encompassing. It used to be that one type of braid (for example, the Medieval princess style) would take over the fashion world, but today, any braid is a good braid and consumers are embracing this hairstyle with fervor. This might be due to the braid's versatility: from messy to perfectly coiffed, plaits provide the female consumer with a variety of looks ranging from boho glam and warrior princess to pretty mermaid and tribal princess.
Trend Themes
1. Braid Fashion Trend - Braid hairstyles continue to dominate fashion and beauty industries, showcasing versatility whether messy or thoroughly coiffed to elevate one's style game.
2. Cultural Inspiration Trend - Editorials and photoshoots often look to different cultures for inspiration in beauty and fashion, treating audiences to romantic and fresh takes on hair trends.
3. DIY Hair Trend - Hair tutorial videos and social media posts ranging from simple home applications to innovative styles continue to be popular for beauty enthusiasts and present lucrative opportunities for online entrepreneurs.
Industry Implications
1. Fashion Beauty Industry - Hairstylists in high-fashion and beauty industries seek to create innovative braided hairstyles to spruce up their editorials and photo campaigns, consequently boosting sales for hair care and styling products.
2. Cultural Industry - A wide variety of cultures were directly or indirectly depicted in fashion and beauty editorials, which could influence cultural merchandise and tourism.
3. Social Media Industry - DIY hair styling tutorials are continuously popular on social media platforms, leading to rise of influencers creating online businesses capitalizing on tutorials and flexible online hair care-related products.
9 Featured, 72 Examples:
2,493,448 Total Clicks
Date Range:
Jan 12 — May 12
Trending:
V. Hot
Consumer Insight Topics:
