Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
Ellen Smith — May 12, 2018 — Marketing
References: coca-colacompany & psfk
The Coca-Cola Share Chairs have been installed as part of the drink brand's Share a Coke campaign, which is launching for the fifth consecutive year.
As its name suggests, this campaign emphasizes shared experiences and features a number of unique marketing elements to reflect that. This year, the brand created the 'Share Chair,' which aims to bring people together while reminding consumers that drinking a coke is a social experience. This particular two-seater armchair will dispense personal mini cans of coke when both spots are occupied. In addition, those sitting in the chair will receive a photo, which can later be posted to social media.
This unique marketing effort is accompanied by a television, radio, outdoor and theater-based advertising.
As its name suggests, this campaign emphasizes shared experiences and features a number of unique marketing elements to reflect that. This year, the brand created the 'Share Chair,' which aims to bring people together while reminding consumers that drinking a coke is a social experience. This particular two-seater armchair will dispense personal mini cans of coke when both spots are occupied. In addition, those sitting in the chair will receive a photo, which can later be posted to social media.
This unique marketing effort is accompanied by a television, radio, outdoor and theater-based advertising.
Trend Themes
1. Shared Experience Marketing - Campaigns that focus on creating shared experiences for consumers to promote products or services, potentially utilizing innovative technology like the Coca-Cola Share Chairs.
2. Interactive Advertising - Advertising campaigns that go beyond traditional media and offer interactive experiences, such as the Coca-Cola Share Chairs.
3. Social Media Integration - Marketing campaigns that integrate social media elements to promote engagement and sharing among consumers, like the photo feature of the Coca-Cola Share Chairs.
Industry Implications
1. Beverage Industry - Innovative marketing campaigns like Coca-Cola's Share a Coke can be utilized in the beverage industry to promote products and increase brand recognition.
2. Hospitality Industry - The Coca-Cola Share Chairs could be implemented in hotels, bars, or other hospitality settings to create a unique and shareable experience for guests.
3. Event Planning Industry - Incorporating interactive and shareable elements like the Coca-Cola Share Chairs into events and conferences can enhance attendee engagement and brand awareness.
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