This Beverage is Marketed as the World's First Clear Coffee
Mishal Omar — April 18, 2017 — Lifestyle
The world's first Clear Coffee is exactly how it sounds -- a traditional cold brew beverage that looks like water.
Coffee's ability to stain the teeth of those who drink it regularly is one of the beverage's major downsides, and the Clear Coffee brand alleviates that problem entirely. It is made from high quality Arabica coffee beans, has the same flavor as regular cold brew coffee, and also has a standard amount of caffeine in it -- but is completely clear in appearance.
The beverage is certainly unique in what it offers, however its production process remains a mystery, with the brand simply and vaguely describing it as "produced by methods which have never been used before."
Coffee's ability to stain the teeth of those who drink it regularly is one of the beverage's major downsides, and the Clear Coffee brand alleviates that problem entirely. It is made from high quality Arabica coffee beans, has the same flavor as regular cold brew coffee, and also has a standard amount of caffeine in it -- but is completely clear in appearance.
The beverage is certainly unique in what it offers, however its production process remains a mystery, with the brand simply and vaguely describing it as "produced by methods which have never been used before."
Trend Themes
1. Clear Beverages - Opportunity for disruptive innovation in the beverage industry by developing visually unique and potentially healthier clear alternatives to traditional, darker-colored drinks.
2. Disruptive Production Methods - Possibilities for innovation in the production process of food and beverage products, such as the Clear Coffee brand's mystery methods which can lead to new and revolutionary discoveries in the future.
3. Teeth-friendly Products - Opportunity for companies to cater to health-conscious consumers by developing products that overcome common dental problems associated with traditional coffee, such as discoloration and staining.
Industry Implications
1. Beverage Industry - Development of different types of clear beverages as a way to differentiate products in a highly competitive industry and meet changing consumer preferences.
2. Food Technology Industry - Investigation of innovative production methods for food and beverage products through research and development of new processes to differentiate from competitors and improve product quality.
3. Oral Care Industry - Development of new products to help consumers maintain healthy teeth and reduce problems associated with food and beverage consumption, such as discoloration and dental decay.
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