The New NESTEA Iced Tea Branding was Developed Through Insights
Michael Hemsworth — April 14, 2017 — Lifestyle
References: preparedfoods
The new branding and recipe behind NESTEA Iced Tea is the complete result of the brand speaking directly with consumers to gain insights into what they're actually looking for in the beverage aisle.
Sporting a cleaner aesthetic and a slightly cinched middle section, the new bottle design for NESTEA focuses on authenticity to convey that you get only what you see and nothing else.
The NESTEA Iced Tea recipe was revamping to have no HFCS (high-fructose corn syrup) as well as zero artificial flavors or colors. Additionally, the revamped tea has no GMO ingredients and is sweetened with real sugar along with stevia leaf extract. The new NESTEA tea varieties consists of Lemon, Raspberry and Peach flavors.
Sporting a cleaner aesthetic and a slightly cinched middle section, the new bottle design for NESTEA focuses on authenticity to convey that you get only what you see and nothing else.
The NESTEA Iced Tea recipe was revamping to have no HFCS (high-fructose corn syrup) as well as zero artificial flavors or colors. Additionally, the revamped tea has no GMO ingredients and is sweetened with real sugar along with stevia leaf extract. The new NESTEA tea varieties consists of Lemon, Raspberry and Peach flavors.
Trend Themes
1. Clean Label Beverages - The trend towards cleaner ingredients and transparency in beverages creates opportunities for brands to develop authentic and healthier options.
2. Consumer-centric Branding - Brands that actively seek consumer insights and incorporate them into their branding strategies can create stronger connections and resonate more with their target audience.
3. Natural Sweeteners - With the rise in demand for healthier alternatives to artificial sweeteners, there is an opportunity for the development of more beverages that use natural sweeteners like stevia leaf extract and real sugar.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards cleaner ingredients and authenticity by developing new products that meet consumers' desire for healthier options.
2. Market Research Industry - The market research industry has an opportunity to assist brands in gaining consumer insights, enabling them to develop consumer-centric branding strategies for improved product positioning.
3. Natural Sweeteners Industry - The natural sweeteners industry can benefit from the growing demand for healthier alternatives to artificial sweeteners, as brands seek out natural sweeteners like stevia leaf extract in their product formulations.
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