The Coca-Cola Lemon-Do Drinks Come in Three Flavor Options
Michael Hemsworth — May 30, 2018 — Lifestyle
References: cocacola.co.jp & foodbev
The Coca-Cola Lemon-Do drinks have been unveiled by the brand in Japan as a new lineup of refreshments targeted at younger consumers to offer a different take on soda beverages.
The drinks are inspired by Chu-Hi drinks that are gaining popularity amongst young consumers in the country that feature a fruity flavor that are infused with a low level of alcohol. The beverages come in three flavor options including, 'Standard Lemon,' 'Honey Lemon' and 'Salt Lemon,' which are all available exclusively in Japan.
Speaking on the new Coca-Cola Lemon-Do drinks, Coca-Cola Japan President, Jorge Garduño, said, "This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavoring. We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas."
The drinks are inspired by Chu-Hi drinks that are gaining popularity amongst young consumers in the country that feature a fruity flavor that are infused with a low level of alcohol. The beverages come in three flavor options including, 'Standard Lemon,' 'Honey Lemon' and 'Salt Lemon,' which are all available exclusively in Japan.
Speaking on the new Coca-Cola Lemon-Do drinks, Coca-Cola Japan President, Jorge Garduño, said, "This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavoring. We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas."
Trend Themes
1. Alcoholic Soda Drinks - Brands can explore creating low-alcohol variations of their popular sodas to appeal to younger consumers.
2. Chu-hi Drinks - Companies can take inspiration from the popular Chu-Hi drinks and create their own fruity alcoholic beverages.
3. Exploring Low-alcohol Beverages - There are opportunities for companies to explore creating low-alcohol beverages outside of their traditional offerings.
Industry Implications
1. Beverage Industry - The beverage industry can create new product lines of low-alcohol and fruity options to attract younger demographics.
2. Alcohol Industry - The alcohol industry can consider creating alternative low-alcohol options to compete with traditional alcoholic beverages.
3. Coca-cola Company - The Coca-Cola Company can continue exploring innovative opportunities outside of their core product offerings to expand their market reach.
5.1
Score
Popularity
Activity
Freshness
