New York's MTA Posters Served as Inspiration for a Pride Month Campaign
Katherine Pendrill — June 12, 2017 — Marketing
In honor of Pride Month 2017, a team of NYC ad creatives decided to create some clever Pride posters to decorate "the darkest place in New York City:" the subway. The campaign not only aims to raise awareness for Pride Month, but also aims to make a statement about the fact that the US President has yet to publicly acknowledge Pride Month.
The Pride posters were created by Thomas Shim, a global creative director at Y&R, and freelance art directors Ezequiel Consoli and Jack Welles. The creatives decided to draw inspiration from the classic MTA posters that line New York's subway system. The trio began by copying the font and messaging style used for official MTA posters, but added a rainbow flag and LGTBQ-positive messages such as "No bigotry, hatred, and prejudice at this station." To top it off, the creatives even designed rainbow stickers to be placed directly below the American flags found on the exterior of many of the subway cars.
By drawing inspiration from some of the most widely recognizable ads in the city, the new Pride posters make a powerful statement about the fact that Pride Month is important to New York City.
The Pride posters were created by Thomas Shim, a global creative director at Y&R, and freelance art directors Ezequiel Consoli and Jack Welles. The creatives decided to draw inspiration from the classic MTA posters that line New York's subway system. The trio began by copying the font and messaging style used for official MTA posters, but added a rainbow flag and LGTBQ-positive messages such as "No bigotry, hatred, and prejudice at this station." To top it off, the creatives even designed rainbow stickers to be placed directly below the American flags found on the exterior of many of the subway cars.
By drawing inspiration from some of the most widely recognizable ads in the city, the new Pride posters make a powerful statement about the fact that Pride Month is important to New York City.
Trend Themes
1. Pride Month Campaign - Creating clever Pride posters to raise awareness and make a statement about the lack of acknowledgment from the US President.
2. Subway-inspired Art - Drawing inspiration from classic MTA posters to create Pride-themed artwork for the subway.
3. Symbolic Messaging - Using the rainbow flag and LGBTQ-positive messages to communicate inclusivity and fight against bigotry.
Industry Implications
1. Advertising - Opportunity for ad agencies to create powerful and impactful campaigns that raise awareness and advocate for social issues.
2. Transportation - Collaboration opportunities between subway systems and artists for public art installations that engage and celebrate marginalized communities.
3. Graphic Design - Utilizing design elements from iconic public ads to create art that amplifies social causes and addresses societal issues head-on.
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