The iPhone 7 and 7 Plus (PRODUCT)RED Special Edition are Charitable
Michael Hemsworth — March 22, 2017 — Social Good
References: apple & geeky-gadgets
In a bid to help put proceeds towards the Global Fund to fight HIV/AIDS, the iPhone 7 and 7 Plus (PRODUCT)RED Special Edition are a new product offering from the tech brand.
Like other products that feature the (PRODUCT)RED branding before it, the iPhone 7 and iPhone 7 Plus come in a striking red color style that is stylish as well as a way to remind users of the continuing fight against HIV/AIDS.
Set to start retailing on Friday, March 24 the iPhone 7 and 7 Plus (PRODUCT)RED Special Edition will send proceeds from the sale of the new device to help fight the spread of HIV/AIDS and get more people on ARV (antiretroviral) treatment. The device marks the 10th year that Apple has been working with (RED).
Like other products that feature the (PRODUCT)RED branding before it, the iPhone 7 and iPhone 7 Plus come in a striking red color style that is stylish as well as a way to remind users of the continuing fight against HIV/AIDS.
Set to start retailing on Friday, March 24 the iPhone 7 and 7 Plus (PRODUCT)RED Special Edition will send proceeds from the sale of the new device to help fight the spread of HIV/AIDS and get more people on ARV (antiretroviral) treatment. The device marks the 10th year that Apple has been working with (RED).
Trend Themes
1. Charitable Product Offerings - Offering special edition products to support a cause can increase brand loyalty and generate revenue for charitable organizations.
2. Cause Marketing - Aligning a brand with a social cause can help to boost brand image and social impact, leading to increased profits and customer loyalty.
3. Smartphone Philanthropy - Brands can leverage the ubiquity and popularity of smartphones to raise awareness and funds for charitable causes.
Industry Implications
1. Technology - Tech companies can offer charitable product lines or partner with nonprofits to generate revenue and support social causes.
2. Social Impact - Focusing on social impact can increase brand loyalty and attract socially conscious consumers, creating business opportunities that benefit both the company and society.
3. Nonprofit Organizations - Charitable organizations can partner with businesses to generate revenue and increase awareness for social causes, leveraging the popularity and reach of consumer brands.
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