Buen Rollo Features a Vibrant and Graphic Brand Identity
Jana Pijak — September 14, 2015 — Marketing
References: behance.net
This Buen Rollo brand identity is inspired by the colors of the rainbow. Showcased in a spectrum of vibrant hues, these toilet paper rolls feature colored wrappers and are also adorned with eye-catching typography.
Translated to "good roll," Buen Rollo is a bathroom tissue brand that provides comfort and quality for consumers. Featuring five signature bathroom tissue types, the brand's collection has something for everyone -- from basic and extrasoft to extralong, aloe vera and even eco toilet tissues.
These eye-catching toilet paper rolls appeal to different consumers and target those with an appreciation for sustainability, softness and comfort. While most bathroom tissue brands opt for expected graphics, this branding is more typographic and artful in its overall look and feel.
Translated to "good roll," Buen Rollo is a bathroom tissue brand that provides comfort and quality for consumers. Featuring five signature bathroom tissue types, the brand's collection has something for everyone -- from basic and extrasoft to extralong, aloe vera and even eco toilet tissues.
These eye-catching toilet paper rolls appeal to different consumers and target those with an appreciation for sustainability, softness and comfort. While most bathroom tissue brands opt for expected graphics, this branding is more typographic and artful in its overall look and feel.
Trend Themes
1. Artful Branding - Toilet paper packaging that features typographic and artistic elements.
2. Sustainability Focus - Bathroom tissue brands are emphasizing sustainability through packaging design.
3. Personalized Toilet Paper - Toilet paper brands are offering a variety of unique options to cater for individual preferences.
Industry Implications
1. Personal Care - Opportunity for personal care companies to tap into the trend towards sustainable and individually-tailored products.
2. Graphic Design - Opportunity for graphic designers to bring art into unexpected places and create unique brand identities for products like toilet paper.
3. Paper Product Manufacturing - Manufacturers of paper products can expand their product offering to include more customized and environmentally friendly options.
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