These Online Charmin Offers Boast a Money Back Guarantee
Jana Pijak — February 16, 2016 — Marketing
References: ca.charmin & ca.charmin
These web-based Charmin offers aim to cut consumers' household costs in half and boast a generous money back guarantee. Ensuring that consumers are eligible to receive a refund in the case that they aren't satisfied with a product, Charmin garners the trust of shoppers while promoting its high quality bathroom tissue range.
In addition to spotlighting a myriad of promotional campaigns and its branded 'Sit or Squat' app, the bathroom tissue brand's website also features signature Charmin offers that range from coupons to exclusive refund vouchers. Strengthening its online presence, Charmin successfully appeals to marketing-focused Millennials as well as cost-conscious parents who wish to invest in quality products that don't break the bank.
Ultimately, this simple promotional strategy strengthens consumer loyalty while promoting Charmin's popular product range.
In addition to spotlighting a myriad of promotional campaigns and its branded 'Sit or Squat' app, the bathroom tissue brand's website also features signature Charmin offers that range from coupons to exclusive refund vouchers. Strengthening its online presence, Charmin successfully appeals to marketing-focused Millennials as well as cost-conscious parents who wish to invest in quality products that don't break the bank.
Ultimately, this simple promotional strategy strengthens consumer loyalty while promoting Charmin's popular product range.
Trend Themes
1. Web-based Promotional Offers - There is a growing trend of brands offering web-based promotional offers to cut consumer costs and increase trust.
2. Money Back Guarantees - Many brands are emphasizing generous money back guarantees to reassure consumers and promote their product quality.
3. Online Presence Strengthening - Brands are focusing on strengthening their online presence to attract marketing-focused Millennials and cost-conscious parents.
Industry Implications
1. Consumer Goods - The consumer goods industry can leverage web-based promotional offers and money back guarantees to increase sales and customer loyalty.
2. E-commerce - The e-commerce industry can capitalize on the growing trend of web-based promotional offers to attract and retain customers.
3. Marketing and Advertising - The marketing and advertising industry can assist brands in strengthening their online presence to target marketing-focused Millennials and cost-conscious parents.
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