Pharrell's New Human Race Sneakers Have Unique Color Contrasts
Riley von Niessen — April 7, 2017 — Fashion
Pharrell joined with adidas Originals yet again to release a fresh pair of Human Race sneakers. The sneakers were leaked on the Instagram page of a popular user known as @sneakerprophet_.
The image that teases the new Human Race sneakers shows off the unique colorway, with the low-top model positioned against a textured blueish gray backdrop. What stands out first on the sneakers is the brightly colored soles, which have a snakeskin-like pattern. This is created by splotches of coral on the otherwise pink midsoles, along with diamond texturing that helps to provide a little more variance. The uppers are a light hue of beige in contrast, and sport deep turquoise accents on the heels, as well as black and gray laces.
The image that teases the new Human Race sneakers shows off the unique colorway, with the low-top model positioned against a textured blueish gray backdrop. What stands out first on the sneakers is the brightly colored soles, which have a snakeskin-like pattern. This is created by splotches of coral on the otherwise pink midsoles, along with diamond texturing that helps to provide a little more variance. The uppers are a light hue of beige in contrast, and sport deep turquoise accents on the heels, as well as black and gray laces.
Trend Themes
1. Color-contrasting Sneakers - Opportunity for footwear brands to create unique sneakers with bold color combinations and textures.
2. Snakeskin-textured Soles - Opportunity for companies to incorporate snakeskin-textured soles into other types of footwear, such as boots or sandals.
3. Leaked Sneaker Releases - Opportunity for brands to generate buzz and excitement around new products by intentionally or unintentionally leaking them on social media.
Industry Implications
1. Footwear - Footwear companies can leverage bold colors and textures to create unique designs and stand out in a crowded market.
2. Fashion - Fashion brands can incorporate color contrasts and snakeskin textures into clothing and accessories to create a cohesive look with footwear.
3. Social Media - Companies can use social media to intentionally or unintentionally leak new products and generate buzz among their followers and customers.
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