This Aloe Vera Drink Packaging Touts Bright Colors and Healthy Properties
Laura McQuarrie — November 3, 2014 — Lifestyle
References: behance.net & packagingoftheworld
This aloe vera drink rebranding concept by designer Martin Lind satisfies the need for a drink to be commercially appealing as well as healthful in terms of its packaging and presentation.
The new packaging system presents puts the flavors of the aloe drinks front and center with vibrant colors, so that it's impossible to mix up a pink grapefruit bottle for the original green aloe very flavor. On the front of the bottles is a small box containing the nutritional information for each of the drinks, so that consumers are fully aware of the benefits of the beverage from a first impression. In order to show the range of drinks and further organize the assortment, each of the aloe vera drinks is numbered from one to eight.
The new packaging system presents puts the flavors of the aloe drinks front and center with vibrant colors, so that it's impossible to mix up a pink grapefruit bottle for the original green aloe very flavor. On the front of the bottles is a small box containing the nutritional information for each of the drinks, so that consumers are fully aware of the benefits of the beverage from a first impression. In order to show the range of drinks and further organize the assortment, each of the aloe vera drinks is numbered from one to eight.
Trend Themes
1. Colorful Packaging - Develop bright and colorful packaging solutions to appeal to the modern consumer.
2. Transparency in Labeling - Include detailed nutritional information with each product to increase consumer awareness.
3. Creative Product Branding - Implement inventive product branding ideas to create tangible differentiation in a crowded market.
Industry Implications
1. Beverage Industry - New companies should consider more healthful beverage options to compete in this market segment.
2. Packaging Industry - Embrace innovation and create visually striking and functional designs for product packaging.
3. Marketing and Advertising Industry - Invest in creative and strategic branding campaigns to differentiate products and connect with consumers.
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