Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
Jana Pijak — March 24, 2015 — Life-Stages
References: seniorconcerns.org
Boomer Bootcamp is a creative speaker series that celebrates mature rockstars who haven't let age affect their willingness to make music. This lecture event asks the question "is it ever too late to rock and roll?" and suggests that stars like Elton John, David Bowie and Eric Clapton are great role models to look up to especially for those with musical dreams.
While many speaker series events often target a corporate crowd or millennial market, Boomer Bootcamp specifically focuses on an aging demographic that is often dismissed despite of its importance.
More and more retailers are taking notice of boomers and are catering events, ads and branding strategies to this very important market that has a great amount of disposable income.
While many speaker series events often target a corporate crowd or millennial market, Boomer Bootcamp specifically focuses on an aging demographic that is often dismissed despite of its importance.
More and more retailers are taking notice of boomers and are catering events, ads and branding strategies to this very important market that has a great amount of disposable income.
Trend Themes
1. Creative Speaker Series - Disruptive innovation opportunity: Develop a creative speaker series platform that focuses on niche markets, such as mature rockstars.
2. Boomer Market - Disruptive innovation opportunity: Create products, events, and branding strategies targeted specifically towards the aging demographic with disposable income.
3. Music Education for Older Adults - Disruptive innovation opportunity: Offer music education programs tailored for older adults who still wish to pursue their musical dreams.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Incorporate unique elements, such as live performances by mature rockstars, into event planning services for targeting the boomer market.
2. Retail - Disruptive innovation opportunity: Design and market products tailored for the boomer market, taking into account their unique needs and preferences.
3. Music Education - Disruptive innovation opportunity: Develop music education programs specifically geared towards older adults who want to learn or continue pursuing their musical aspirations.
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