'Love is Mighty' is Fashion That Supports Rural Artisans in India
Rebecca Byers — July 9, 2012 — Social Good
References: loveismighty
Love is Mighty is a New York City-based social business that creates 100% handmade and vegan fashion line endeavoring to preserve the tradition of indigenous Indian crafts. Due to the current construction boom in India, many rural artisans are feeling the economic pressure to abandon their creative talents in order to learn a construction trade. Love is Mighty seeks to connect the rural artisans of Indian with a global market in order to preserve the delicate and articulate aesthetic of the crafts.
The line features footwear and accessories and combines modern styles with old-world textiles rich in color and tradition, while the manufacturing process involves no animal products or by-products.
Contact Information
Love is Mighty website
Love is Mighty on Facebook
Love is Mighty on Twitter
The line features footwear and accessories and combines modern styles with old-world textiles rich in color and tradition, while the manufacturing process involves no animal products or by-products.
Contact Information
Love is Mighty website
Love is Mighty on Facebook
Love is Mighty on Twitter
Trend Themes
1. Handmade Fashion - Opportunity to support and promote the preservation of traditional crafts through handmade fashion.
2. Vegan Accessories - Disruptive innovation opportunity to create fashionable accessories using animal-free materials.
3. Global Artisan Market - Potential for connecting rural artisans with a global market to showcase and sell their unique products.
Industry Implications
1. Fashion - Fashion industry can incorporate traditional crafts and handmade products into their designs.
2. Textile - Textile industry can explore the use of old-world textiles to create unique and culturally rich products.
3. Social Business - Opportunity for social businesses to support and promote traditional crafts while creating sustainable livelihoods for rural artisans.
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