Chipotle's is Adding Satisfying Fast Food Vegan Options to Its Menu
Janelle Savel — March 22, 2014 — Lifestyle
References: chipotle
Chipotle's Mexican Grill is offering more fast food vegan options with its stuffed Vegan Sofrita.
The Sofrita is made from soy and braised with chipotle chilies, roasted poblanos and aromatic spices, then stuffed with optional rice, beans and tomatoes. This spicy and delicious option is ideal for vegans -- who unfortunately already have such a hard time finding fast food options.
This Sofrita that Chiptole's is introducing is pleasing to both vegans and meat-eaters. Providing options to the menu makes consumers interested in the company, and since there is hardly a handful of vegan fast food options, Chipotle's will be the number one choice for something quick and satisfying.
The Sofrita is made from soy and braised with chipotle chilies, roasted poblanos and aromatic spices, then stuffed with optional rice, beans and tomatoes. This spicy and delicious option is ideal for vegans -- who unfortunately already have such a hard time finding fast food options.
This Sofrita that Chiptole's is introducing is pleasing to both vegans and meat-eaters. Providing options to the menu makes consumers interested in the company, and since there is hardly a handful of vegan fast food options, Chipotle's will be the number one choice for something quick and satisfying.
Trend Themes
1. Fast Food Vegan Options - The trend for fast food vegan options continues to grow as more companies like Chipotle's introduce satisfying vegan menu items.
2. Meat-free Protein Options - The trend for meat-free protein options is disrupting the food industry, as companies look for ways to cater to vegan and vegetarian consumers.
3. Plant-based Substitutes - The trend for plant-based substitutes is opening up new opportunities in the food industry as companies seek to create delicious alternatives to meat and dairy products.
Industry Implications
1. Fast Food Industry - Fast food chains are being disrupted as the demand for vegan options grows, creating opportunities for companies to introduce meat-free choices to their menus.
2. Food Manufacturing Industry - The food manufacturing industry is being disrupted by the trend for plant-based substitutes, as consumers seek healthier and more sustainable protein options.
3. Food Service Industry - The food service industry is being disrupted by the trend for meat-free protein options, as restaurants and cafes seek to offer more satisfying options for vegan and vegetarian customers.
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