Walmart is Developing Technology to Detect Unhappy Shoppers
Ellen Smith — July 31, 2017 — Tech
References: progressivegrocer & psfk
American super store Walmart plans to utilize in-store facial recognition to ensure heightened customer satisfaction.
To foster more honest relationships between customers and employees, the chain is developing an advanced facial recognition technology that can scan and identify frustrated or unhappy consumers. If facial expressions that align with an unhappy consumer are detected, the system will alert employees, instructing them to aid the customer in need. The system would mainly function at the checkout counters where the most customer interactions take place.
In addition to facial tracking, the technology would also offer the store biometric data, which can be linked to behavioral spending habits. This would provide the company with specific patterns in consumer-related pain points that result in lost revenue.
To foster more honest relationships between customers and employees, the chain is developing an advanced facial recognition technology that can scan and identify frustrated or unhappy consumers. If facial expressions that align with an unhappy consumer are detected, the system will alert employees, instructing them to aid the customer in need. The system would mainly function at the checkout counters where the most customer interactions take place.
In addition to facial tracking, the technology would also offer the store biometric data, which can be linked to behavioral spending habits. This would provide the company with specific patterns in consumer-related pain points that result in lost revenue.
Trend Themes
1. Facial Recognition Technology - Walmart's development of facial recognition technology presents opportunities for businesses to implement similar systems in order to improve customer satisfaction.
2. Emotion Detection - The use of emotion detection in retail environments can help identify unhappy customers and allow businesses to intervene and provide better service.
3. Biometric Data Analysis - Analyzing biometric data, such as facial expressions, can help businesses uncover patterns in consumer dissatisfaction and improve revenue.
Industry Implications
1. Retail - Retailers can benefit from implementing facial recognition technology to enhance customer experience and increase sales.
2. Technology - The development and application of advanced facial recognition technology provides opportunities for technology companies to cater to the retail industry.
3. Data Analysis - There is a growing demand for data analysis services that can help businesses make better-informed decisions based on biometric data and consumer behavior.
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