Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
Laura McQuarrie — July 5, 2018 — Marketing
References: seekerproject & fastcompany
With IOT room designs and hybrid hotel formats that target the Millennial traveler, AccorHotels continues to push the boundaries of innovation within the realm of hospitality—and now, the French multinational hospitality company is using biometrics in Seeker by Le Club AccorHotels to pair people with their dream destination.
Seeker is helping to promote Le Club AccorHotels as a loyalty program that emphasizes highly personalized experiences. The tool uses a webcam or a smartphone's front-facing camera to measure one's heart rate and pinpoint the kind of travel that is likely the most appealing to a particular person. Seeker measures a variety of biometric reactions to images and experiences, ultimately determining whether one would be best suited to visiting somewhere rural or urban, family-friendly or romantic.
Seeker is helping to promote Le Club AccorHotels as a loyalty program that emphasizes highly personalized experiences. The tool uses a webcam or a smartphone's front-facing camera to measure one's heart rate and pinpoint the kind of travel that is likely the most appealing to a particular person. Seeker measures a variety of biometric reactions to images and experiences, ultimately determining whether one would be best suited to visiting somewhere rural or urban, family-friendly or romantic.
Trend Themes
1. Personalized Travel Experiences - Using biometrics to measure biometric reactions, Seeker provides highly personalized travel suggestions based on an individual's preferences and heart rate.
2. Biometric Data Analysis - Seeker utilizes biometric data, such as heart rate, to analyze and understand individual preferences, opening opportunities for businesses to develop innovative solutions based on biometric data analysis.
3. IOT in Hospitality - AccorHotels embraces disruptive innovation by incorporating IoT room designs and biometrics into Seeker, showcasing the potential for IoT integration in the hospitality industry.
Industry Implications
1. Hospitality - The Seeker tool by Le Club AccorHotels demonstrates the potential of biometric technology to enhance personalized travel experiences within the hospitality industry.
2. Travel and Tourism - The use of biometrics in Seeker highlights the growing importance of personalized travel suggestions and showcases how biometric data can revolutionize the travel and tourism industry.
3. Data Analysis - The integration of biometric data analysis in Seeker presents opportunities for the data analysis industry to develop innovative solutions that leverage biometrics for personalized experiences.
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