The Arbor Bars Have a Certified Organic, No-Sugar-Added Recipe
Michael Hemsworth — August 6, 2020 — Marketing
The Arbor bars are a new range of fruit bars from SunOpta that will provide consumers with a way to satisfy their hunger in a health-focused manner thanks to a premium recipe. The bars are made with real fruit as well as five ingredients or less and come in three flavors including Apple & Berries, Apples & Raspberry and Apples & Blueberry, which are all free from added sugar. The bars are also certified organic and Non-GMO Project Verified, and available in five-packs from Walmart locations across the US.
Vice President of Research and Development at SunOpta Bryan Clark spoke on the new Arbor bars saying, "It’s incredibly challenging to innovate snack bars that are flavorful and delicious yet contain 0g of added sugar and five ingredients or fewer, which is why you so rarely see them on the market. When we set out to make an organic bar, we wanted the perfect pick-me-up snack that health-conscious families could feel good about eating. Our Arbor bar innovation delivers, with 100kcal per bar.”
Vice President of Research and Development at SunOpta Bryan Clark spoke on the new Arbor bars saying, "It’s incredibly challenging to innovate snack bars that are flavorful and delicious yet contain 0g of added sugar and five ingredients or fewer, which is why you so rarely see them on the market. When we set out to make an organic bar, we wanted the perfect pick-me-up snack that health-conscious families could feel good about eating. Our Arbor bar innovation delivers, with 100kcal per bar.”
Trend Themes
1. Premium Fruit Bars - The trend for premium fruit bars with a minimal ingredient list and no added sugar presents an opportunity for companies to create health-focused snack options.
2. Certified Organic Snacks - The trend towards certified organic snacks highlights a need for more natural, sustainable, and transparently-labeled food products.
3. No-sugar-added Alternatives - The trend towards no-sugar-added snack options demonstrates an opportunity for companies to provide healthier substitutes to consumers who are concerned about their sugar consumption.
Industry Implications
1. Health Food Industry - The health food industry can take advantage of the trend towards premium fruit bars and certified organic snacks by creating innovative products that cater to the health-conscious consumer.
2. Organic Food Industry - The organic food industry can benefit from the no-sugar-added trend by creating more transparently-labeled products that consumers can trust to be healthy and free from harmful additives.
3. Grocery Retail Industry - The grocery retail industry can leverage these trends by stocking up on innovative and healthy snack options, providing consumers with more choices when it comes to their diets.
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