EM Cosmetics' Unique Blush Fuses Skincare and Makeup
Laura McQuarrie — July 28, 2020 — Fashion
References: emcosmetics & thezoereport
Alongside classic cream and powder blush products, there are also in-between cream-to-powder formulas and EM Cosmetics is introducing another unique hybrid with its newest Serum Blush products, which fuse makeup and skincare. The Color Drops Serum Blush products are packaged in products that resemble nail polish bottles or serums with pump droppers but they offer a different way for consumers to add color to their cheeks and nourish their skin at the same time.
The Color Drops Serum Blush in Peachy Peach, Little Lilac, Venetian Rose and Cherry Splash are the newest shades from the brand and they are infused with omega-rich sacha inchi oil, Vitamin E and skincare hero hyaluronic acid. Like a skincare product, these products support the appearance of a healthy glow without shimmer or glitter.
Image Credit: EM Cosmetics
The Color Drops Serum Blush in Peachy Peach, Little Lilac, Venetian Rose and Cherry Splash are the newest shades from the brand and they are infused with omega-rich sacha inchi oil, Vitamin E and skincare hero hyaluronic acid. Like a skincare product, these products support the appearance of a healthy glow without shimmer or glitter.
Image Credit: EM Cosmetics
Trend Themes
1. Serum Blush Products - Serum Blush products fuse makeup and skincare to offer consumers a unique hybrid product that can nourish their skin and add color to their cheeks at the same time.
2. Cream-to-powder Formulas - In-between cream-to-powder formulas are becoming popular as they offer a happy medium between traditional cream and powder blushes.
3. Skincare-infused Cosmetics - Cosmetics infused with skincare ingredients like sacha inchi oil, Vitamin E and hyaluronic acid are becoming popular as they offer a dual benefit of makeup and skincare.
Industry Implications
1. Cosmetics Industry - The Cosmetics Industry can capitalize on this trend by incorporating more skincare-infused products in their product line.
2. Skincare Industry - The Skincare Industry can leverage this trend by developing cosmetics infused with skincare ingredients in order to offer a dual benefit of makeup and skincare.
3. Beauty Retail Industry - The Beauty Retail Industry can take advantage of this trend by stocking more serum blush products and other cosmetics infused with skincare ingredients to appeal to customers who want multi-tasking beauty products.
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