The Walmart+ Subscription Service is Offering More Discounts
Michael Hemsworth — April 28, 2022 — Business
References: walmart & drugstorenews
The Walmart+ subscription service is being updated by the retailer to help shoppers save some money at the pump to combat the increasing cost of fuel. The service is extending an instant discount of up to $0.10 off per gallon of fuel purchased at participating stations as well as 12,000 Exxon and Mobil locations across the US. Member pricing will also be available at the more than 500 Sam's Club locations to maximize access to fuel savings.
Senior Vice President and General Manager of Walmart+ Chris Cracchiolo commented on the Walmart+ subscription service fuel discounts saying, "Ninety-one percent of our customers are aware of the increased prices at the pump and nearly half of those told us they are changing behaviors because of them. More access to a bigger discount will make a difference for our customers. We want Walmart+ to help our customers save time and money, not only when shopping with us, but throughout their day. We’re excited to continue to find new ways to deliver for them.”
Senior Vice President and General Manager of Walmart+ Chris Cracchiolo commented on the Walmart+ subscription service fuel discounts saying, "Ninety-one percent of our customers are aware of the increased prices at the pump and nearly half of those told us they are changing behaviors because of them. More access to a bigger discount will make a difference for our customers. We want Walmart+ to help our customers save time and money, not only when shopping with us, but throughout their day. We’re excited to continue to find new ways to deliver for them.”
Trend Themes
1. Fuel Discount Subscriptions - Subscription services offering fuel discounts to combat high gas prices.
2. Retailer Loyalty Programs - Retailers leveraging loyalty programs to offer exclusive discounts and perks.
3. Partnered Discounts and Rewards - Partnerships between retailers and gas stations to offer rewards and discounts to customers.
Industry Implications
1. Retail Industry - Retailers implementing new subscription services and loyalty programs to increase customer retention.
2. Oil and Gas Industry - Oil and gas companies partnering with retailers to offer joint rewards programs.
3. Transportation Industry - Customers potentially changing transportation and shopping behaviors due to high gas prices and retailers offering fuel discounts to incentivize shopping.
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