'Soap Record' by Lush Cosmetics Plays the Tune of Happy Birthday Twice
Laura McQuarrie — March 20, 2020 — Fashion
References: uk.lush & cosmeticsbusiness
With the ongoing coronavirus pandemic, people are advised to use hand soaps to wash their hands thoroughly, at least for 20 seconds. To keep people on track, it's often recommended to recite a short song, as the time it takes to sing Happy Birthday twice is perfect for properly washing hands. To help with this, Lush Cosmetics created a product called Soap Record that plays Happy Birthday two times.
Soap Record is a record-shaped hand soap that's actually designed to play music, as the music was cut onto a lacquer disk and the soap base was poured onto metalwork that will actually play the tune. The record-shaped soap boasts Lush’s Snow Fairy fragrance, which smells like bubblegum candy, and a moisturizing base of rapeseed.
While the product was ideated for use during parties to keep kids' hands clean, it is proving to have even more value in uncertain times.
Soap Record is a record-shaped hand soap that's actually designed to play music, as the music was cut onto a lacquer disk and the soap base was poured onto metalwork that will actually play the tune. The record-shaped soap boasts Lush’s Snow Fairy fragrance, which smells like bubblegum candy, and a moisturizing base of rapeseed.
While the product was ideated for use during parties to keep kids' hands clean, it is proving to have even more value in uncertain times.
Trend Themes
1. Musical Hand Soaps - Opportunity for other companies to create musical hand soaps that play different tunes or messages for more enjoyable and effective hand washing.
2. Interactive Personal Care Products - Innovative companies can create more interactive personal care products that make daily routines more engaging and enjoyable.
3. Multifunctional Cleaning Products - Opportunity for companies to create multi-functional cleaning products that go beyond just cleaning to add an extra layer of entertainment or value to consumers.
Industry Implications
1. Personal Care - The personal care industry can benefit from incorporating musical or interactive elements into their products for a more enjoyable experience.
2. Cleaning - The cleaning industry can expand its offerings with products that go beyond just cleaning, like providing added value through entertainment.
3. Entertainment - The entertainment industry can explore opportunities to incorporate cleanliness or hygiene into its products, like creating more interactive or musical merchandise.
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