These Fresh Cravings Hummus Dips are Launching at Walmart
Michael Hemsworth — December 1, 2021 — Marketing
References: freshcravings & drugstorenews
These Fresh Cravings hummus dips are being launched at Walmart locations in the deli section to help expand availability of the premium products. The hummus' come in three varieties including Roasted Garlic, Roasted Red Pepper and Classic, which are all crafted using Chilean extra virgin olive oil. Each one of the various flavors are infused with their respective ingredients and flavors to ensure they are as tasty as possible when served as a dip or incorporated into your choice of recipe.
Chief Marketing Officer of FoodStory Brands Jay Whitney commented on the latest launch of the Fresh Cravings hummus dips saying, "We are obsessed with extraordinary recipes that overwhelm the taste buds, and this is why we’re so excited to offer our line of Fresh Cravings Hummus to even more consumers. Beyond the exceptional product architecture, we are especially proud that our hummus is packaged in industry-leading 100% recyclable packaging.”
Chief Marketing Officer of FoodStory Brands Jay Whitney commented on the latest launch of the Fresh Cravings hummus dips saying, "We are obsessed with extraordinary recipes that overwhelm the taste buds, and this is why we’re so excited to offer our line of Fresh Cravings Hummus to even more consumers. Beyond the exceptional product architecture, we are especially proud that our hummus is packaged in industry-leading 100% recyclable packaging.”
Trend Themes
1. Premium Hummus Dips - The launch of Fresh Cravings hummus dips at Walmart indicates a rising trend in the demand for premium hummus products with unique flavors and high-quality ingredients.
2. Sustainable Packaging - Fresh Cravings' use of 100% recyclable packaging highlights a growing trend towards sustainable packaging, presenting innovation opportunities for companies to offer environmentally-friendly options.
3. Convenient Deli Items - The availability of Fresh Cravings hummus dips at Walmart deli sections demonstrates a trend towards the convenience of deli items as a healthier snack option, creating opportunities for companies to offer more convenient and nutritious products.
Industry Implications
1. Food Retail - Food retailers can benefit from offering a wider range of premium hummus dips like Fresh Cravings to meet the growing demand for healthier and unique appetizer and snack options.
2. Packaging - As sustainable packaging becomes more popular, packaging companies can seek innovative ways to create environmentally-friendly packaging that still meets the demands of the food industry.
3. Food Manufacturing - Manufacturers can innovatively craft unique hummus flavors, high-quality ingredients, and sustainable packaging such as Fresh Cravings, expanding the depth of consumer interest and profitability for the product line.
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