This Tea Drops Tea Subscription is a First-of-its-Kind
Michael Hemsworth — March 7, 2022 — Marketing
This Tea Drops customizable tea subscription is being launched by the brand as a solution for avid tea drinkers to choose when seeking out a way to enjoy their favorite brewed beverages in a simple way.
The subscription service will see subscribers able to choose the exact kinds of tea they want delivered, how much of it and how frequently they'd like it to arrive. Members can also enjoy free shipping, access to some exclusive new releases and more.
Founder Sashee Chandran spoke on the new Tea Drops customizable tea subscription saying, "We are thrilled to offer our customers complete control over their tea ritual. Tea Drops was founded on the belief that tea can spark memories and create meaningful connections, and we see the new personalized subscription model as an extension of that principle. Each fully customized box that customers receive will create a delightful moment that is entirely unique to them. We also hope to connect our members to one another by creating a larger Tea Drops community."
The subscription service will see subscribers able to choose the exact kinds of tea they want delivered, how much of it and how frequently they'd like it to arrive. Members can also enjoy free shipping, access to some exclusive new releases and more.
Founder Sashee Chandran spoke on the new Tea Drops customizable tea subscription saying, "We are thrilled to offer our customers complete control over their tea ritual. Tea Drops was founded on the belief that tea can spark memories and create meaningful connections, and we see the new personalized subscription model as an extension of that principle. Each fully customized box that customers receive will create a delightful moment that is entirely unique to them. We also hope to connect our members to one another by creating a larger Tea Drops community."
Trend Themes
1. Customizable Subscription Plans - The ability to offer complete customization and personalization to consumers is a trend across industries.
2. Direct-to-consumer Model - The growth of direct-to-consumer models continues across industries, providing a way for brands to connect with their customers and cut out the middleman.
3. Community-based Marketing - More and more brands are recognizing the importance of creating a community around their products and services, and using that community to drive sales.
Industry Implications
1. Food and Beverage - Food and beverage brands are increasingly turning to customizable subscription plans to offer unique experiences to customers and build brand loyalty.
2. E-commerce - E-commerce companies are leveraging direct-to-consumer models to streamline the buying process and create more intimate connections with their customers.
3. Marketing and Advertising - Marketing and advertising agencies are using community-based strategies to help brands foster deeper connections with their audiences and ultimately drive conversions.
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